MissionMaximize the current and future business of one of the most important Almirall OTC categories.Tasks and Responsibilities
- Develop and execute the marketing plan for the assigned category, implementing the short amp; long term strategy
- Build a strong brand team to get the best collaboration with medical and sales
- Motivate and support the sales force, getting most relevant feedback from market amp; answer the most relevant needs
- Consumer market research amp; trends
- Monitoring market trends
- Identifying potential areas in which to invest, based upon consumer needs and usesamp;attitudes.
- Competitor and customer insights analysis.
- Create New product concepts and innovative ways to communicate with target consumers
- Continuously evaluate relevant launches in the market and identify new opportunities
- Product Innovation
- Stablish 5 year view regarding brand life cycle according to consumer insights amp; market needs
- New product or innovative POS materials to communicate with the target consumer.
- Developing new and existing products, coming up with ideas for new packaging designs.
- Above the line communication
- Coordinate with TV agency the best strategy for brand communication in mass media
- Develop the digital marketing plan. Coordinate promo campaigns, content, digital engagement campaign, email campaigns, website management, KPIs analysis, etc
- KOL: Collaborate with sales and medical to build and maintain a strong Key Opinion Leader network with Pharmacist and other relevant stakeholders
- Finance: manage the brand Aamp;P budget amp; analysis of marketing budget, relevant financials and reporting on product sales
- Responsible for brand forecasting and demand planning ensuring full availability of productsEducation
- Bachelor
- Master’s degree.Skills
- A creative and innovative approach of business challenges, out of the box thinking.
- Strong personal management skills, including time management, planning, workload prioritization, responsiveness, multitasking and flexibility
- Customer focus: a great listener
- Excellent verbal communication, presentation and interpersonal skills.
- Motivator, persuader and decision-maker.
- Strong analytical, creative and conceptual thinking and implementing skills.
- Professional level in English, both in oral and in written communications.
- Focus on ethics, integrity and compliance.
- Diplomacy, persistence, trust and a persuasive attitude.
- Skills in new technologiesExperience
- Minimum of 6-7 years working experience as a Senior Product/Brand manager ideally in OTC Pharma market
- Experience in all aspects of planning and implementing a brand strategy as detailed in task amp; responsabilitiesValues
- Care; we listen amp; empathize, we value diverse perspectives amp; backgrounds and we help each other succeed.
- Courage; we challenge the statusquo, we take full ownership and we learn from our success amp; failures
- Innovation; we put the patient and customer at the center, we create novel solutions and we empower entrepreneurial mindsets.
- Simplicity; we act decisively and avoid over-analysis, we understand why before we act and we are agile amp; keep things simple.