Overview
Job Description Summary Are you ready to shape the future of medical imaging in a strategic leadership role? As MR Growth Marketing Leader for VEGA, you’ll be at the forefront of driving innovation and commercial success across our Magnetic Resonance (MR) portfolio in the VEGA zone (France & BeLux, Germany, Switzerland, Austria, Iberia, Algeria and Tunisia and French speaking Africa).
This is a unique marketing leadership opportunity to define product strategy, lead market positioning, and collaborate with key opinion leaders — all while representing a global leader in healthcare technology. If you're passionate about making a real impact in the healthcare space and thrive in a dynamic, strategic environment, we’d love to hear from you.
In this senior individual contributor role, you shape the future of MR downstream marketing across the zone, while contributing upstream to the development of the MR product and solution roadmap. You act as a strategic partner across product, sales, and clinical teams—turning insight into impact.
This role is remote or hybrid based in either of the mentioned countries and requires around 50% of business traveling in the zone.
At GE HealthCare, our machines, our software, our solutions, our services, and our people make a genuine difference to medical professionals and patients all over the world. That’s because we never lose sight of what healthcare really needs—the human touch.
Responsibilities
Strategic Leadership & Market Growth You lead downstream marketing for MR in the zone and contribute upstream to the development of the roadmap for new products and solutions in the MR modality
Responsibilities continued You define marketing strategies and implement tactical actions to drive internal growth across relevant Private and Public markets
You develop a business strategy for the zone to achieve objectives set by general management
You ensure quarterly and annual targets defined in the modality operational plan are achieved
Product Launch & Demand Creation You take full responsibility for new product launch programs in your geographical area, ensuring strong product positioning, localized value propositions, and effective distribution strategies
You create overall demand and drive product activities in close partnership with Marketing Communication and Public Relations teams to develop and implement impactful MarCom plans
You train and guide teams responsible for product differentiation, ensuring clear positioning, compelling value propositions, and consistent key messages across the assigned territory
Customer Insight & Market Intelligence You gather the voice of the customer and monitor market dynamics, working closely with the Regional Product Marketing Manager to quantify customer needs into business opportunities and risks
You translate customer and geographical requirements into meaningful input for the MR product roadmap
You analyze the market and competitive landscape to identify growth opportunities and anticipate potential threats
Cross-Functional Collaboration & Commercial Excellence You collaborate with MR Modality Managers, Country Imaging Sales Leaders,