BettingJobs
is currently recruiting for a leading iGaming brand who are looking to hire a Director of CRM, leading a large-scale team, based in Valencia.
Key Responsibilities:
Strategic Planning:
* Develop and implement comprehensive customer engagement strategies to enhance customer loyalty and retention.
* Align engagement initiatives with overall business objectives and marketing strategies.
Engagement Management:
* Oversee the day-to-day operations of customer engagement activities, ensuring data integrity and system efficiency.
* Lead the selection, implementation, and optimization of engagement tools and technologies.
* Ensure the CRM system provides an effective sales funnel.
Customer Lifecycle Management:
* Manage customer registration, retention, activation, reactivation, and other CRM strategies.
* Design and execute targeted marketing campaigns to drive customer engagement and satisfaction.
* Develop personalised communication strategies to enhance the customer experience.
Acquisition and Multi-Channel Campaigns:
* Oversee top-line management of customer acquisition strategies.
* Plan and manage multi-channel marketing campaigns (email, SMS, push notifications, etc.).
* Assist with organising promotional events to reach prospective customers.
Data Analysis & Reporting:
* Analyse customer data to identify trends, insights, and opportunities for growth.
* Track marketing metrics and trends, such as conversion rates and web analytics.
* Create and present regular reports on engagement performance, customer behaviour, and campaign effectiveness.
Collaboration & Leadership:
* Work closely with marketing, sales, and customer service teams to ensure a cohesive approach to customer engagement.
* Partner with IT and data teams to ensure seamless integration of engagement systems with other business platforms.
* Manage and mentor a team of customer engagement specialists and analysts.
* Foster a culture of continuous improvement and innovation within the engagement team.
Requirements:
Education:
* Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
Experience:
* Proven and successful work experience as a Director of CRM, or similar role.
* Experience in both traditional CRM roles and the iGaming sector is a great advantage.
* Experience in leading teams of 100+ people.
* Solid background in customer acquisition strategies.
* Proficiency in a specific language, if required for the role.
* Knowledge of CRM systems and principles, particularly customer lifecycle touchpoints such as email, SMS, push notifications, and more.
* Technical expertise with CRM and analytical systems.
* Experience in land-based or online gambling business is a plus.
Skills:
* Strong analytical and problem-solving skills.
* Exceptional leadership and team management abilities.
* Excellent communication and interpersonal skills.
* Proficiency in data analysis and reporting tools (e.g., Excel, SQL, Tableau).
* Ability to manage marketing projects end-to-end.
* Customer-oriented attitude with a focus on enhancing the customer experience.