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MARLEX GREAT PEOPLE is looking for a Brand Manager who will provide stewardship and analysis of all media and communications across all media for an important company in the advertising and communication agencies sector.
Mission:
Lead the development of communication plans in accordance with account objectives and strategies:
* You will be responsible for the effective and efficient execution of the client's or client groups' communication plans.
* Maximize the performance of advertising and promotional activities through various multimedia channels (digital channels such as display, newspapers, magazines, radio, film, television, internet, and outdoor media such as billboards and digital billboards).
* Collect and analyze information regarding consumer behavior, outreach, audience trends, and the impact of different methods.
MAIN RESPONSIBILITIES:
Client Oriented
* Provide high standard and quality service working closely with clients, understanding their needs and objectives. Work to deliver business goals making recommendations about what media channels should be used for specific campaigns.
* Develop a good knowledge of the clients' business and industry.
* Develop a good relationship with suppliers and solid understanding of the media offering in the market.
* Identify target audience and analyze ongoing results to identify campaign trends and key insights to help meet and exceed client goals.
* Using this critical analysis, media planners devise or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty. Create Media Plans by extracting information using internal tools (Demilpa, AMI Digital).
* Manage data provision from tagging to reporting and analysis liaising with client, publishers, and internal teams (e.g., Trafficking, Finance).
* Put together competitive reports with a good depth of analysis and understand and explain the implications.
Media Knowledge
* Identify components required to make a Media Plan and follow through to completion internally.
* Include correct forecasting on digital media plans for all objectives.
* Evaluate a plan ensuring rates, discounts, and agency fees are entered correctly.
* Put a basic offline plan (including TV) and a comprehensive digital plan with a rationale aligned to objectives.
* Compile competitive reports with deep analysis and understand the implications.
Trading
* Understand media buying:
* Ensure correct rates/discounts are used (including gross rates).
* Build strong relationships with the investment team.
* Properly brief the investment team for optimal outcomes.
* Respect timelines at all times.
* Have a basic understanding of buying direction.
Experience & Qualifications:
* At least 3-5 years of experience in a similar position.
* Business fluency in English
* Client-oriented and media knowledge
* Understanding of media buying.
* University degree in marketing, advertising, or similar.
* Strong communication skills in an international environment.
* Tools: Proficiency with administrative, planning, and buying tools:
Research Sources – Kantar, Infoadex, EGM, Comscore. Gomex, Arce – Imop, will be valued.
Planning Tools – Demilpa, AMI Digital.
MS Tools - Word, Excel, PowerPoint
* Understanding Source: Understand what Source is and its purpose. Be actively planning and contributing on Source with comprehensive knowledge of marketing communication channels (including digital and content) and platforms like Sizmek, Comscore, Google Analytics, DCM.
We offer:
* Temporary contract
Monday to Thursday: 08:30/09:30 to 17:30/18:30, with one hour for lunch. Fridays from 08:30/09:30 to 14:00/15:00.
* Intensive from June 24 to September 11: 8/9 at 14:30- 15:30.
* Immediate incorporation.
Seniority level
* Not Applicable
Employment type
* Full-time
Job function
* Strategy/Planning, Marketing, and Analyst
* Industries: Marketing Services, Technology, Information and Media, Advertising Services
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