Overview
Building the Future of Crypto — Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. Kraken is a mission-focused company rooted in crypto values, committed to accelerating the global adoption of crypto so that everyone can achieve financial freedom and inclusion.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
The opportunity
* Drive the growth and engagement roadmap within your domain — sequencing, requirements, and delivery — in close partnership with the Head of Product
* Own the end-to-end trader lifecycle: from first touch through checkout, onboarding, funded account, and repeat purchase
* Lead the product strategy for trader engagement and retention — competitions, achievements, rewards, in-app notifications, and loyalty programs
* Own mobile product strategy across both Breakout Prop and Kraken Prop — signup flow, payments, push notifications, and in‑app engagement
* Partner with design to establish a cohesive Breakout design system — seamless UX from acquisition to trading
* Work with marketing and growth on localization, affiliate programs, and expanding prop into new markets
* Own onboarding improvements — in-terminal education, progressive disclosure, and reducing time-to-first-trade for new users
* Set the bar for what \"done\" means on growth and UX features — requirements, edge cases, acceptance criteria, and post-ship iteration
Qualifications & Skills
* Product depth
o 3-6+ years in senior product management, with significant experience owning growth, engagement, or consumer UX
o Track record of moving acquisition, activation, and retention metrics — you know how to find the lever and pull it
o Experience designing and shipping onboarding flows, checkout experiences, and engagement loops that actually work
o Strong product instinct for what makes people come back — you think in terms of habits, hooks, and value delivery moments
o Ability to write detailed, unambiguous product requirements that engineers and designers can act on without constant clarification
o Experience with mobile product development — you think mobile-first and understand the constraints and opportunities of the channel
Growth & data fluency
* Comfortable with funnel analytics — you can slice a cohort, identify a drop-off, and turn it into a prioritized hypothesis
* Experience running structured experiments and interpreting results without over-indexing on noise
* Familiarity with lifecycle marketing tools (Braze or equivalent) and how product and marketing intersect in the engagement layer
* Strong opinions on localization, internationalization, and building for global audiences
Leadership & craft
* Senior enough to own a domain with minimal direction — you set the agenda, you don't wait for one
* Strong written communicator — your PRDs, tickets, and async updates are clear and complete
* Experience working across design, engineering, and marketing in a fast-moving environment
* User empathy — you’ve thought deeply about what it feels like to be a first-time prop trader who doesn’t know where to start
* Crypto-native or deeply curious — you understand the space, the culture, and why prop trading is having its moment
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
Kraken is powered by people from around the world, and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit and encourage you to apply for roles where you don’t fully meet the listed requirements, especially if you’re passionate or knowledgeable about crypto.
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