Overview
Sales Representative – Spain (SodaStream)
Position Overview
The Sales Representative will be responsible for developing and executing the commercial strategy of SodaStream in Spain, with a strong focus on expanding distribution, increasing sell-out performance, and strengthening relationships with retail partners.
The role requires a highly proactive commercial profile capable of opening new accounts, developing existing customers, and driving in-store execution to accelerate category growth in the Spanish market. The Sales Representative will act as a key interface between SodaStream and retailers, ensuring optimal visibility, product availability, and promotional implementation.
Responsibilities
1. Retail Sales Development
Develop and manage relationships with national and regional retail accounts, including consumer electronics retailers, home appliance chains, supermarkets, and department stores.
Identify and open new distribution opportunities to increase brand presence across Spain.
Negotiate product listings, shelf placement, and promotional activities with retail partners.
Ensure optimal assortment and product availability across all accounts.
2. Account Management
Maintain regular contact with store managers, buyers, and retail partners.
Monitor account performance, sales trends, and stock levels.
Implement corrective actions when necessary to ensure sales targets are met.
Manage Mediamarkt stores (39) as Key POS.
3. In-Store Execution
Ensure proper visual merchandising and product presentation in retail locations.
Coordinate and execute in-store promotions, demonstrations, and product launches .
Monitor compliance with brand guidelines and retail agreements.
4. Market Intelligence
Track competitor activity, retail pricing, and market trends.
Provide regular feedback to the management team regarding opportunities and risks in the Spanish market.
Identify regional opportunities for expansion or improved performance.
5. Sales Planning and Reporting
Deliver sales forecasts and periodic sales reports.
Track key performance indicators such as:
Distribution growth
Sell‐in and sell‐out performance
Promotional effectiveness
Retail compliance
6. Cross-Functional Collaboration
Work closely with marketing, logistics, and customer service teams to ensure smooth commercial operations.
Support marketing campaigns and product launches at the retail level.
Key Objectives
Expand retail distribution of SodaStream products across Spain.
Increase sales volume and market penetration of home carbonation systems.
Strengthening retail partnerships and improving in‐store execution.
Drive consumer awareness through strong retail visibility and promotions.
Qualifications
Education
Bachelor's degree in business administration, Marketing, Sales, or related field .
Experience
Minimum 3–5 years of experience in retail sales or account management .
Experience in consumer goods, small appliances, or beverage categories is highly desirable.
Proven experience working with Spanish retail chains and distributors .
Skills
Strong negotiation and relationship‐building skills.
High level of commercial initiative and autonomy.
Ability to manage multiple accounts and territories simultaneously.
Strong analytical and reporting capabilities.
Excellent communication and presentation skills.
Languages
Spanish: Native or fluent.
English: Professional working is valuable.
Other Requirements
Willingness to travel extensively within Spain.
Valid driving license.
Key Competencies
Commercial drive and results orientation
Relationship management
Entrepreneurial mindset
Strategic thinking combined with strong execution
Adaptability in developing market categories
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