At Bahia Principe, we believe that true luxury is to experience happiness. We put all our effort into service excellence, genuine hospitality and constant innovation. Our purpose is to create unforgettable experiences for our guests, being highly aware of the importance of sustainable development in harmony with the environment and society at large, understanding the management of our hotels from a general perspective. We are passionate about what we do and work exemplarily through collaboration and respect in a cross-cultural environment.
About the role:
As a Brand Specialist, you will play a key role in ensuring the coherence, differentiation, and value of the Bahia Principe brand across all touchpoints. You will support the development and implementation of brand strategies, guidelines, and assets, reinforcing brand recognition and relevance in the market.
What will your key responsibilities be?
- Support the execution of branding and consumer marketing plans aligned with Bahia Principe's objectives.
- Act as a Brand Guardian, ensuring correct application of the Brand Manual across all formats and channels.
- Analyze market trends, consumer behavior, and competitors to identify opportunities and optimize positioning.
- Coordinate the creation, publication, and maintenance of content in the Brand Center.
- Collaborate on the development and implementation of the Brand Manual, tone of voice, and brand storytelling.
- Manage relationships with internal teams and external providers (designers, agencies, audiovisual production).
- Monitor brand performance indicators, preparing reports and benchmarking analyses for decision-making.
- Ensure compliance with company policies, confidentiality standards, and promote a collaborative work environment.
What are we looking for?
- Degree in Branding, Marketing, or Business Administration.
- Minimum 3 years of experience in branding or marketing roles.
- Knowledge of social media, communication, marketing, public relations, and content strategy.
- Proficiency in English and Spanish.
- Strong skills in office software and management systems (CRM, CMS).
- Strategic orientation, results-driven mindset, teamwork, decision-making, and customer focus.
Our purpose is to be a global benchmark that inspires, transforming every interaction into an opportunity to create unique and memorable experiences;
that awakens, promotingan awareness of respect for the environment and the communities we work with;
and that transcends, leaving a positive footprint on destinations—a legacy for future generations. We are committed to collaborative work and encourage the autonomy of our team members at all levels.