Senior Field Marketing Manager - Middle East
Cornerstone OnDemand is looking for an energetic, experienced Field Marketing Manager to join our vibrant EMEA marketing team as Marketing lead for our Middle East region on a contract basis initially. This role is Remote, Spain. The Senior Field Marketing Manager will be primarily responsible for connecting the dots between regional Sales and BDR priorities and Corporate Marketing plans, in order to craft a regional marketing strategy, that creates awareness and advocacy for the Cornerstone brand, while supporting the delivery of regional pipeline and revenue goals.
In this role you will…
* Own and create the regional marketing strategy and activity calendar for the region in collaboration with Sales Leadership
* Comprehend and align to regional growth opportunities and objectives
* Create a regional demand generation marketing strategy designed to drive and accelerate qualified leads and pipeline against regional growth opportunities and objectives
* Adopt global and EMEA growth campaigns, and localise and augment these campaigns for regional audience
* Create outbound campaigns that address specific prospect and customer cohorts within the region
* Adopt pipeline acceleration and key account strategies for the execution of creative, agile campaigns in the region
* Partner with the extended marketing team (Content, Campaigns, ABX, Client Experience, Product Marketing, Communications, Operations, Programs, Partner Marketing, Digital and Events) to plan and execute the marketing strategy in your region
* Partner with sales stakeholders to deeply understand regional requirements, objectives and growth opportunities
* Monitor and analyse marketing and sales performance and trends throughout the funnel and using these findings to drive recommendations and decisions
* Collaborate with the extended marketing organisation to understand and articulate the wider marketing and communications strategy in the region
* Manage the regional field marketing budget
* Work with the regional Alliances Manager to create co-marketing activity with select partners.
* Work with the EMEA Marketing Director on Pan-EMEA projects such as events and webinars outside of the Middle East region as needed.
You’ve got what it takes if you have…
* High energy, are collaborative and possess the desire to learn, grow and win
* Minimum of 7 years’ experience in field marketing or demand generation in B2B marketing space; software/SaaS marketing experience preferred
* Experience with Salesforce and Marketo with the ability to use the tools for effective reporting and analysis would be a plus
* The ability to negotiate vendor contracts and accurately manage budgets
* Excellent verbal and written communication skills
* Excellent interpersonal skills with a demonstrated ability to work in a cross-functional team environment
* Strong business acumen and knowledge of marketing best practices
* Strong organisational and time-management skills with the ability to handle multiple tasks
* A results and team-oriented outlook and the appetite to work in a fast-paced environment
* A proven track record of working with Sales Teams successfully
The ideal candidate will be both creative and analytical – identifying new and inventive ways to generate leads and pipeline for the sales team in a high growth region, while putting everything in place to track, measure and report back on the effectiveness of the strategy.
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