Product Marketing Manager | Pool cleaning
Fluidra is a global leader in the pool and wellness industry. We are a multinational group with extensive experience in developing innovative products and services for the residential and commercial pool markets worldwide. We operate in more than 47 countries through our own subsidiaries. We have over 135 sales branches and 35 production centers around the world, as well as strategically located logistics hubs that support our production and distribution centers.
Position
We are seeking a strategic and results-driven Regional Product Marketing Manager to lead the Cleaning category (manual and automatic) within the pool industry. This position plays a pivotal role in shaping the regional business strategy, ensuring the right product portfolio, positioning, and go-to-market excellence across key international markets. As the bridge between global product strategy and local market execution, you will collaborate cross-functionally to drive profitable growth and reinforce category leadership.
Responsibilities
* Analyze and monitor market trends, competitive landscape, and pricing dynamics to anticipate opportunities and challenges.
* Identify product needs and opportunities to strengthen and expand a competitive, profitable portfolio.
* Define and manage the regional product roadmap in alignment with Global Product Management.
* Collaborate with local sales teams to collect insights and define market-fit actions, translating them into actionable recommendations for product development, adaptation, and lifecycle management.
* Define and update positioning and pricing strategies in collaboration with local sales teams.
* Oversee the full product lifecycle, ensuring SKU optimization, healthy inventory levels, and portfolio efficiency.
* Lead the regional implementation of new products, coordinating launch plans and go-to-market initiatives to ensure successful adoption across channels.
* Develop and maintain sales tools and value-selling materials such as benchmarks, product overviews, and sales pitches.
* Drive sales enablement programs that empower sales teams and partners to effectively communicate product value and differentiation.
* Provide guidance and support to communication teams for B2B and B2C materials, including annual catalogs, product visuals, brochures, videos and digital content.
* Act as the regional business owner for the Cleaning category, ensuring alignment between market needs, product strategy, and business goals.
Qualifications
* Degree in Marketing, Business Administration, or Economics, ideally with a specialization in Marketing or Business Strategy.
* +5 years of experience in product or category marketing, preferably within consumer goods, home appliances, or pool/outdoor categories.
* Strong strategic thinking, analytical, and cross-functional leadership skills.
* Knowledgeable in Excel, Power BI, PowerPoint and experience using data-driven insights for decision-making.
* Understanding of e-commerce and marketplace dynamics.
* Excellent communication and presentation skills in English and Spanish (written and spoken).
* Positive, proactive mindset with strong organizational skills.
* Willingness to travel internationally to engage with sales teams, partners, and industry events.
Benefits
* Be part of a global leader in the pool and wellness sector, driving innovation and sustainability.
* Join a multicultural and collaborative team with real opportunities for growth and impact.
* Contribute to projects that shape the future of pool technology and customer experience.
* Hybrid working model, flexible working hours, and offices located in Sant Cugat del Vallès (Barcelona area).
We Are Inclusive
At Fluidra, we promote an inclusive workplace where everyone is welcome — regardless of sex, gender, age, origin, sexual orientation, gender identity or expression, beliefs, or abilities. We believe diversity fuels innovation, teamwork, and a more sustainable future.
Are you ready to turn water into a better world?
Let’s talk.
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