Senior Search Ads Specialist
Accenture España
We transform our clients' operations through technology and data thanks to a team of over 801,000 people worldwide. If you feel you can take on the challenge and would like to join a Great Place To Work®, Accenture is your place.
Key Responsibilities
* Lead and manage global search advertising campaigns across Google Ads, Microsoft Ads, and other platforms.
* Translate business objectives into actionable search strategies aligned with global and local market needs.
* Develop, optimize, and scale paid search campaigns that drive measurable growth in bookings, revenue, and ROI.
* Use data and analytics to identify trends, optimize campaigns, and create actionable insights.
* Act as a strategic storyteller, distilling performance data into engaging narratives for leadership, clients, and cross-functional teams.
* Partner with cross-functional stakeholders (Paid Media, Analytics, Marketing, Product) to align search strategies with broader brand and performance goals.
* Stay ahead of industry trends, innovations, and emerging technologies in search advertising.
* Mentor and guide junior team members, fostering a culture of excellence and innovation in paid search.
Qualifications
* 7+ years of hands‑on experience managing large‑scale Search Ads campaigns (Google Ads, Microsoft Ads/Bing, and other search engines).
* Proven success in the travel industry, with a deep understanding of seasonality, consumer behavior, and cross‑market dynamics.
* Strong background in data analysis, reporting, and campaign optimization.
* Excellent storytelling and presentation skills, able to simplify complex concepts for non‑technical stakeholders.
* Experience working in global or multi‑market environments, managing budgets across regions.
* Proficiency with tools such as Google Ads Editor, Microsoft Ads Editor, SA360, and analytics platforms (Google Analytics, Adobe Analytics, etc.).
* Strong project management skills and ability to work in a fast‑paced, cross‑functional environment.
* Fluency in English (other languages a plus).
Seniority level
* Mid‑Senior level
Employment type
* Full‑time
Job function
* Advertising, Art/Creative, and Marketing
Industries
* Business Consulting and Services
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