Director of Sales, Marketing & Reservations
A luxury boutique hotel group with a strong focus on service excellence, guest experience and premium positioning is seeking a Director of Sales, Marketing & Reservations to lead and evolve its global commercial strategy.
General Mission
Supports in developing and implementing the Commercial Strategic Plan and Marketing of the hotel and the appropriate guidelines to reach the established objectives and improve market penetration.
Sales
* Local Sales & Account Management:
o Drive relationships with DMCs, corporates, local hotel/hospitality partners, and event planners.
o Convert inbound leads from cluster and global accounts.
o Represent the property at local events and networking opportunities.
o Manage the on-property team.
o Coordinate strategy with Corporate roles (Revenue, Sales, and Marketing).
* Groups & Events Leadership:
o Direct responsibility for the Groups & Events Reservations team.
o Ensure timely, accurate, and commercially strong proposal management, contracting, and upselling.
o Improve team efficiencies.
* Commercial Collaboration:
o Align with Director Leisure Sales on FAMs and site inspections, including coordinated Key Account Management.
o Support Cluster MICE on pipeline follow‑up and conversion and proactive opportunity management.
o Provide local insights to Cluster Director Revenue for pricing decisions, forecasting demand evaluation.
o Coordinate with the Marketing team for consistent brand and campaign activation on property.
o Ensure SOPs related to client and guest data are in place, consistently applied and fully adhered to.
Marketing & PR
* Provide strategic direction on E‑Commerce and online marketing to ensure alignment with brand standards.
* Oversee development of initiatives that enhance the guest experience through partnerships, activities, and communication.
* Supervise and support Marketing & Communications Manager liaising with local and international PR agencies.
* Curate and steer entertainment and events programming on property.
* Safeguard and champion brand guidelines across the property.
* Act as a senior brand ambassador in all interactions.
* Lead, coach, and mentor the Marketing & Communications team.
* Represent the hotel at key on‑property events and activations.
* Own and oversee the brand and marketing budget on property.
Reservations
* Supervise the Reservations Department, ensuring a personalized, accurate, and efficient booking process.
* Monitor daily operations, ensuring adherence to established procedures, data integrity, and brand compliance.
* Collaborate closely with Revenue Management to optimize pricing, inventory distribution, and conversion rates across all channels.
* Drive the Reservations team to deliver exceptional guest service, support pre‑arrival experiences and anticipate guest needs.
* Conduct regular training and performance reviews to uphold excellence and consistency.
Knowledge & Experience
* Preferably holds a Tourism and/or Hospitality Diploma.
* Valuable experience with PMS Opera and other industry‑relevant systems.
* Fluent in English and Spanish.
* Knowledge of current market trends and marketplace.
* Creative negotiation skills.
* Knowledge of Barcelona and local cultural happenings.
* Minimum of three years in a similar position in an international luxury hotel environment.
Job Performance Skills
* Problem solving and decision‑making skills.
* Service orientation and excellent organizational skills.
* Positive attitude and excellent communication skills.
* Excellent teamwork skills.
* Ability to direct, lead, train, motivate, and drive a direct Sales, Marketing, and Reservations team.
* Ability to work under pressure and remain calm in difficult situations.
Job Location & Compensation
Barcelona, Catalonia, Spain – Salary: CA$100,000.00 – CA$180,000.00.
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