Who we areWe are Spain's biggest Internet company with profits since 2003 and we've been helping people search for a property in Spain, Italy and Portugal for more than 20 years.
At idealista, we're passionate about user experience and we're looking for a Product Growth Specialist to join our team in Madrid. You'll be responsible for communicating new product launches and driving the growth of our existing product portfolio across Spain, Italy, and Portugal.
What we're looking forWe're looking for a Product Growth Specialist who thrives on driving product adoption, engagement, and growth through strategic communication and data-driven initiatives. Someone who enjoys identifying growth opportunities, crafting compelling product narratives, and executing campaigns that deliver measurable results.
Must-haves
Strong growth mindset with proven experience in product marketing, growth marketing, or product communication roles
Excellent communication and storytelling abilities – capable of translating complex product features into clear, compelling value propositions for different audiences
Experience developing and executing go-to-market strategies for product launches and feature releases
Skilled at managing cross-functional relationships with product, marketing, sales, and customer success teams to drive product adoption
Strong analytical mindset with the ability to track, measure, and optimize growth metrics (user acquisition, activation, retention, etc.)
Experience with growth experimentation, A/B testing, and conversion rate optimization
Proven ability to create product communication materials including launch campaigns, feature announcements, user guides, and promotional content
3+ years of experience in product marketing, growth marketing, or related product communication roles
Fluent in Spanish and English
Comfortable working remotely with distributed teams, although you acknowledge the value of meeting in person at the office from time to time
Nice-to-haves
Experience with product-led growth strategies and user onboarding optimization
Background in real estate platforms, marketplaces, or two-sided platforms
Experience with marketing automation tools, CRM systems, and analytics platforms
Content creation skills (copywriting, basic design, video) for product communications
Experience in ideation and development of new products, from concept validation to market launch.
Proficiency in Italian, French or Portuguese is a plus
What you'll do
Develop and execute comprehensive go-to-market strategies for new product launches and feature releases
Create compelling product communication campaigns that drive awareness, adoption, and engagement
Collaborate with product teams to understand feature roadmaps and translate them into growth opportunities
Monitor and analyze product performance metrics to identify growth levers and optimization opportunities
Work closely with marketing teams to develop product-focused content, campaigns, and promotional materials
Conduct competitive analysis and market research to inform product positioning and communication strategies
Manage product communication across multiple channels (email, in-app, website, social media, etc.)
Lead cross-functional growth initiatives and experiments to drive key product metrics
Track and report on growth KPIs, providing actionable insights to stakeholders
Collaborate with fellow Product and Marketing team members to ensure consistent messaging across our product suite
And something more about us...Since we began this adventure in the year 2000, idealista has been much more than a company.
It is a culture, a way of doing and understanding things that sets us apart. Respect, tolerance, integrity, and transparency are part of our DNA.
We have a team of people representing more than 20 different nationalities, with diverse languages, profiles, cultures, and backgrounds. We value differences and learning from others;
different beliefs and ways of thinking enrich us.
idealista promotes equality in all areas, carrying out awareness and visibility actions for the LGTB+ community among employees, in advertising, and in the community in general.
We are committed to creating environments and spaces where people feel safe, protected, free from discrimination, and where equal opportunities are a priority.
Likewise, gender equality is another foundation of our commitment to our team. We are dedicated to developing measures that promote equality and support work–life balance, maternity, and paternity.
Do you see yourself in this? Take the challenge! :)
We're waiting for you.
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