Region: Asia/EU– Hotel B2B Distribution
Reports to: Global Account Management Director
Location: Remote within Southeast Asia or Europe(supporting local office operations)
* Compensation & Benefits (ASEAN-Aligned)
Variable Compensation:
* High performance-based distribution commission
* Annual performance bonus
* Role Overview
As a senior commercial owner for the Asia-Pacific/Europe region, with a primary focus on Southeast Asia, this role drives hotel B2B distribution partnerships across ASEAN markets, while supporting growth in Australia, New Zealand, and selected North Asia markets (Japan, South Korea).
You will manage and expand strategic relationships with leading regional OTAs, travel wholesalers, hotel groups, and cross-border travel service providers, delivering localized growth strategies, scalable partnerships, and sustainable revenue expansion across diverse Asia-Pacific markets.
* Key Responsibilities
* Develop and manage strategic partnerships across Southeast Asia, with expansion into Australia, New Zealand, Japan, and South Korea
* Own relationships with leading APAC OTAs (Agoda, Booking Holdings APAC, Trip.com Global), travel wholesalers (FCM Travel, Corporate Travel Management), regional hotel groups (Minor Hotels, Shangri-La), and cross-border travel platforms
* Lead the full commercial lifecycle: opportunity identification, negotiation, contracting, launch, and long-term account growth
* Act as a trusted advisor by understanding country-specific distribution dynamics, pricing sensitivity, and demand patterns across ASEAN and ANZ markets
* Design and execute Asia-Pacific regional sales strategies, translating annual targets into market-specific KPIs and consistently exceeding growth objectives
* Identify and solve key cooperation challenges, including localized services, inventory connectivity, API integration, and multi-currency settlement
* Track regional industry trends, competitor strategies, and regulatory developments (e.g., data privacy, visa policies), providing actionable insights for product localization and service optimization
* Collaborate closely with internal product, technology, operations, and finance teams to deliver scalable, localized distribution solutions
* Represent the company at major Asia-Pacific industry events (e.g., ITB Asia, Australian Tourism Exchange), strengthening regional brand presence
* Qualifications
* Bachelor's degree or above in Business, Tourism, Marketing, or a related field; Master's preferred
* 5+ years of experience in hotel B2B distribution in Asia-Pacific, ideally with leading OTAs or regional travel wholesalers
* Strong understanding of ASEAN hotel distribution models and the commercial differences across Southeast Asia, ANZ, and North Asia
* Fluent English (working language); proficiency in one or more regional languages (Japanese, Korean, Thai, Malay, Indonesian) is a strong advantage
* Proven ability to manage senior stakeholders and close high-value, multi-market partnerships
* Strong commercial judgment with the ability to translate localized market needs into scalable solutions
* Familiarity with hotel systems (PMS / CRS), API integrations, and regional payment flows (e-wallets, local transfers, multi-currency settlement)
* Valid work authorization in the target ASEAN country; willingness to travel regionally
* Career Development & Culture
* Clear growth path: Account Manager → Senior Account Manager → Regional Distribution Director
* Exposure to multi-market Asia-Pacific strategy and global accounts
* Performance-driven, flexible, and remote-friendly culture