Paid Media Specialist Barcelona Good Rebels is an independent digital consultancy seeking a Paid Media Specialist to join our expanding team in Barcelona or Madrid. The role focuses on strategic paid media campaigns across Google Ads, Meta Ads, TikTok Ads, Native Ads and Programmatic, driving performance and growth for premium clients.
Responsibilities Design paid media strategies aligned with business objectives for top-tier clients.
Manage, optimize and scale campaigns across Google Ads, Meta Ads, TikTok Ads, Native Ads and Programmatic.
Coordinate with internal teams (creativity, analytics, SEO, CRO) to ensure strategic alignment.
Analyze campaign performance and generate detailed reports with actionable improvement proposals.
Manage advertising budgets to maximize efficiency and meet KPIs.
Support training and supervision of junior team members.
Stay updated on the latest paid media trends and platform innovations.
Requirements 2-3 years of experience managing paid media campaigns.
Proven expertise in Google Ads and Meta Ads (Search, Display, Video, Shopping, Performance Max).
Advanced knowledge of conversion metrics (CTR, CPC, CPA, ROAS, LTV).
Strong data analysis skills and ability to extract actionable insights.
Good level of English.
Excellent client management and communication skills.
Proactive, analytical mindset and results orientation.
Preferred Qualifications Experience with TikTok Ads, LinkedIn Ads, Native Ads or Programmatic.
Automation and reporting tools skills (Supermetrics, Looker Studio, Google Analytics 4).
Advanced audience, attribution and measurement strategies.
Agency environment experience.
Benefits Hybrid flex (remote and office in Madrid or Barcelona).
Official certification access (Google, Meta, other platforms).
Continuous paid media and advanced analytics training.
Dynamic, collaborative agency culture as a Google Premier Partner.
Growth opportunities within an expanding company.
Open, transparent, innovation-focused workplace culture.
About Good Rebels Good Rebels is an independent digital consultancy and agency that creates digital experiences connecting brands and people. We serve clients such as Toyota, Domino's Pizza, LG, Repsol, Tinder, Eroski, and General Óptica from multicultural teams in Madrid and Barcelona. We inspire organisations to become human-centred, work in open, collaborative, love-focused environments, and foster a rare, self-managed, progressive company culture. Good Rebels is a Certified B Corporation with public salary transparency and crowd-set raises.
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