Fluidra is a general leader in the pool and wellness sector
**Want to get to know us?**
- We are a multinational group with extensive experience in developing innovative products and services for the residential and commercial pool market worldwide. Our mission is clear**:to create the perfect pool and wellness experience responsibly.**
- Currently, we operate in over **47 countries** through our own subsidiaries. We have more than **135 commercial offices** and over **35 production centers** worldwide, along with strategically distributed logistics platforms to support both production and distribution centers.
- We would love for you to join our team of over **7,000 people**, highly skilled professionals specializing in a variety of disciplines.
- We are seeking a strategic, go to market and results-driven **Product Marketing Manager** to drive awareness, demand, and adoption of our **Heat Pumps & Pool Covers** in the market.
- This role will be responsible for **positioning and promoting our product effectively** by defining messaging, understanding customer needs, developing go-to-market strategies, and equipping sales teams with the necessary tools to succeed. You will work cross-functionally with Global Product managers, Sales, local marketing, and Digital teams to execute marketing strategies that differentiate our product and drive growth.
**Your responsibilities**:
- Regional **customer requirements**: Understanding regional customer requirements and industry trends
**Product strategy**: Define brand, pricing and channels and create competitive positioning and messaging,
**Go to market strategy** and execution: define and implement GTM strategies for product launches and current range, collaborating with local teams to ensure the sucess. Work closely with sales&operations; team to ensure a competitive pricing aligned with market demands along with margin goals.
**Benchmarking**competitors: analyzing product specifications to provide this information to the global product management team ensuring a correct roadmap for the región
**Marketing & demand generation**: Plan and execute integrated marketing campaigns to generate awareness and demand. Develop content and marketing assets and work closely with digital marketing.
**Support to sales teams**: Develop sales enablement materials, including presentations, battle cards, product guides and product trainings.
**To succeed in this role, you’ll need a positive attitude and the following**:
**Bachelor's degree** in Marketing, Business, or a related field (MBA is a plus).
**5+ years of experience** in product marketing, preferably in home appliances & consumer electronics.
- Strong **understanding of GTM strategies**, customer segmentation, and competitive positioning.
- Experience with sales enablement, marketing campaigns, and demand generation.
- Strong **analytical skills**with the ability to interpret market data and competitive insights.
- Excellent **communication skills**, both written and verbal in **English and Spanish**.
- Proven ability to **work cross-functionally** with Product, Sales, and local Marketing teams.
- Experience in **launching and promoting products in multiple regions**is a plus.
**What can you expect from Fluidra?**
- A** multidisciplinary team** of professionals working collaboratively in a dynamic environment.
- A stable project offering the **opportunity to influence business strategy**and success directly.
**Permanent contract** and flexible compensation options: you decide if part of your gross salary goes to tax-exempt products (restaurant card, transportation, childcare, and health insurance).
**Flexible hours**, with shortened workdays on Fridays and throughout August.
- A **hybrid work model**: combine office presence with two days of remote work per week.
- Offices located in **Sant Cugat del Vallès**, easily accessible by public transportation(Sant Joan station).
- Special discounts on various products and services.
- Opportunities for **growth and professional development**, with training tailored to your areas of improvement and online courses in various topics.
- At Fluidra, we are committed to both the professional and personal development of our employees. Thanks to our highly qualified team of experts we are able to fulfill our main mission: To create the perfect Pool and Wellness experience responsibly._
**Department**
- Marketing
**Locations**
- ESP | Sant Cugat del Vallès
**Remote status**
- Hybrid
**Company**
- Fluidra
**Join our team!