Are you passionate about CRM, customer engagement, lifecycle marketing, and making data-driven decisions that move the needle? Join our growing team and help us shape meaningful, results-driven CRM strategies that build stronger customer relationships and boost monetization across global markets.
What You'll Be Doing:
* Design and execute lifecycle and monetization strategies in alignment with key business goals, supporting customer acquisition, retention, and reactivation.
* Own and manage end-to-end CRM projects—from planning to launch—ensuring timely delivery, cross-functional alignment, and executional excellence.
* Implement CRM workflows and campaigns (email, push, in-app, etc.) tailored to different customer segments and lifecycle stages.
* Collaborate with product, development, and marketing teams to ensure CRM tools and tactics are seamlessly integrated into broader initiatives.
* Utilize tools like Bloomreach (strong plus) to create personalized, automated journeys that drive engagement and revenue growth.
* Lead A/B tests and campaign performance tracking, providing insights and recommendations to continuously improve CRM strategy and effectiveness.
* Incorporate AI tools where useful to enhance personalization, streamline execution, and support day-to-day CRM workflows.
About You:
* 3–5 years of experience in CRM or a similar role, ideally within e-commerce, digital-based businesses.
* Exposure to consumer-focused strategies mainly for B2C Hands-on experience with CRM tools/platforms (e.g., Bloomreach, Braze, Salesforce Marketing Cloud, Iterable)
* Comfortable using AI tools as part of daily work to improve efficiency, creativity, and analysis.Solid understanding of strategy, lifecycle marketing, and customer segmentation (e.g., RFM models, behavioural triggers).
* Familiarity with UX & CRM KPIs and how to use them to measure and improve performance (e.g., retention rate, open/click/conversion rates, reactivation rate, etc.).A test-and-learn mindset and willingness to iterate based on performance data are highly valued.
* Excellent project management and cross-functional collaboration skills.Clear communicator with a user-first mindset and strong attention to detail.Ability to collaborate effectively with data science and AI teams to integrate AI capabilities into both CRM strategies and UX design processes for a seamless and data-driven customer experience.
Why Join Us?
You'll be part of a fast-moving, collaborative, and international team that values creativity, impact, and growth. We're scaling fast, and CRM is a key pillar of how we connect meaningfully with our users every day.