The VP of Digital & Growth Marketing is a strategic collaborative and data-driven leader responsible for accelerating EcoVadis global pipeline through high-performance digital execution modern MarTech capability applied AI and strong cross-functional partnership. This role sits at the center of the revenue engine translating commercial goals into predictable scalable and efficient revenue impact through close alignment with Sales Product Marketing Regional Marketing and MarOps / RevOps. A hands-on operator and strategic leader they are comfortable diving into data diagnosing funnel issues and guiding execution to ensure unified growth strategies that connect market insight product value and revenue priorities across all regions.
This leader combines big-picture thinking with hands-on operational expertise. They are fluent in performance marketing experimentation forecasting attribution marketing analytics and the modern MarTech ecosystem. They use data to determine priorities diagnose performance issues and drive continuous optimisation across channels segments and regions.
The ideal candidate is an exceptional people leader who can grow coach and retain a high-performing team. They create clarity foster a strong operating rhythm and elevate capability across digital web and performance roles. They encourage curiosity accountability and shared ownership and build trust through transparency communication and measurable results.
This function is a force multiplier across regions ensuring our growth engine is globally coherent but regionally relevant financially disciplined insight-rich and structurally repeatable.
1. Strategic Growth Leadership & Commercial Alignment
* Partner closely with Sales Regional Marketing and Product Marketing to define ICP priorities segment strategies and revenue pathways.
* Build and execute the global growth marketing strategy aligned to commercial targets.
* Ensure global programs scale effectively while respecting regional nuance competitive context and language requirements.
* Translate business objectives into clear measurable digital plans with defined KPIs pacing and accountability.
2. Performance Marketing Metrics and Applied AI
* Own the global channel strategy across paid search paid social display retargeting ABM platforms SEO SEM and emerging AI-led channels.
* Lead a disciplined test and learn operating rhythm focused on conversion targeting personalisation and yield improvement.
* Apply AI tools for content generation audience modelling insight extraction predictive scoring and creative optimisation.
* Diagnose and troubleshoot performance issues early using structured analytics and rapid corrective action to protect pipeline flow.
3. Web Experience Conversion Optimisation and Funnel Efficiency
* Own the global website experience as a core revenue asset.
* Build and lead a conversion rate optimisation (CRO) program across landing pages forms and user journeys.
* Implement experimentation frameworks to lift engagement MQL quality and funnel yield.
* Drive consistency in web architecture tagging analytics and performance standards across regions.
4. Data Forecasting Attribution and Insight Leadership
* Build forecasting models that link investment to pipeline and revenue outcomes.
* Own multi-touch attribution CAC / ROAS analysis and channel efficiency reporting.
* Ensure data accuracy dashboard integrity and shared visibility with Sales Finance and MarOps / RevOps.
* Translate complex data into simple compelling narratives for senior stakeholders.
5. Martech Analytics Infrastructure and Operational Excellence
* Inform MarTech strategy by defining digital and growth requirements with MarOps / RevOps.
* Collaborate with MarOps / RevOps on tagging tracking automation and analytics to support accurate execution and measurement.
* Specify data performance and experimentation needs while MarOps / RevOps owns platform delivery and governance.
* Work with MarOps / RevOps to ensure attribution reporting and revenue analytics remain aligned and accurate.
* Serve as the strategic stakeholder on how MarTech enables scale insight and channel performance.
6. Experimentation and Continuous Improvement
* Build a structured experimentation model that runs frequently and scales across channels.
* Implement hypothesis-driven tests with clear metrics forward-looking insights and fast iteration cycles.
* Promote a culture that values curiosity learning and measurable improvement.
7. Leadership Team Development and Talent Retention
* Build coach and retain a global team of high-performing digital and performance marketers.
* Define roles operating rhythms cadences and expectations that support scale and clarity.
* Create career pathways feedback systems and development plans that elevate capability and increase retention.
* Inspire a culture of accountability collaboration and shared ownership across all global teams.
* Proven success in increasing team capability and retention through coaching and clarity.
Performance Metrics 1. Revenue & Pipeline Performance
* Marketing-generated pipeline (total and qualified)
* Regional pipeline attainment
* Pipeline pacing accuracy and forecast reliability
2. Funnel & Conversion Efficiency
* Conversion rates across all funnel stages
* Website and landing page conversion metrics
* Target