We are Ignion, revolutionizing the world of antennas for IoT with our Virtual Antenna technology and Oxion products that simplify antenna integration design. We're a friendly, motivated, and passionate team seeking a young and passionate professional with relevant industry experience who can hit the ground running.
Role Overview
Imagine a role where your strategic thinking and creative prowess converge to shape narratives that propel innovation in the connected world.
As a Content Specialist in the realm of IoT, you'll navigate the intersection of technology and communication, crafting compelling stories that demystify complex concepts, captivate audiences, and pave the way for the future of interconnected devices.
Key Responsibilities
1. Content Strategy & Planning:
o Develop content topics and pillars focused on educating, entertaining, inspiring, and engaging potential customers about RF, Virtual Antenna Technology, and Oxion platform.
o Collaborate with the Product Marketing Manager and Marketing Director to develop a comprehensive content strategy aligned with Ignion's business goals across various content types, including social media, blogs, white papers, case studies, technical documents, webinars, presentations, and videos.
o Research and implement SEO best practices using tools like SEMrush or Ahrefs to enhance content visibility.
o Conduct regular content audits and analyze performance using HubSpot Content Hub to identify content gaps and update existing content accordingly.
2. Social Media & Lead Generation:
o Create visually appealing content using graphic design and digital marketing skills, including infographics, social media graphics, landing pages, and presentation materials.
o Ensure all content aligns with Ignion's brand voice and messaging.
o Maintain a content calendar and ensure timely delivery of content pieces.
o Develop content aimed at lead generation and marketing goals.
o Schedule weekly social media posts, monitor engagement, and report on results and trends.
Qualifications
* Bachelor's degree in Marketing, Communications, Journalism, or a related field.
* 2+ years of experience in content marketing, social media management, or marketing copywriting in the tech or IoT sector.
* Proficiency with content creation and digital marketing tools such as Canva, SEMrush, Ahrefs, Google Analytics, ChatGPT, and HubSpot (a plus).
* Exceptional English copywriting and editing skills with a portfolio of published work.
* Strong understanding of SEO, content marketing trends, and analytics.
* Excellent research skills and ability to translate technical information into engaging content.
* Highly organized with the ability to manage multiple projects and deadlines.
* Proactive, collaborative, adaptable, and detail-oriented.
Soft Skills
* Creative thinker capable of generating innovative ideas.
* Proactive, results-oriented, and eager to learn and grow.
* Passionate about technology and industry trends.
* Energetic, team-oriented, and capable of working in a fast-paced environment.
* Aligned with Ignion's values of participation, partnership, sustainability, social responsibility, transparency, and accountability.
What We Offer
* Competitive salary, bonus, Stock Appreciation Rights, catering, training, team-building activities, and health insurance after one year.
* Opportunity to develop your career within an international IoT ecosystem.
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