Job Summary
The role leads the development and execution of ClearCorrect’s brand strategy, positioning, and identity, ensuring consistency and impact across all global and local touchpoints. As a key steward of the brand, the Brand Manager translates strategy into scalable campaigns, toolkits, and creative assets that enable markets to execute effectively and efficiently.
The role operates at the intersection of strategy, creative excellence, and execution, working closely with global functions, regional marketing teams, and external agency partners to deliver high‑quality, insight‑driven brand experiences.
A critical component of this role is agency management and orchestration, ensuring external partners deliver against ClearCorrect’s brand standards, timelines, and business objectives with strong ROI discipline.
Key Responsibilities
Brand Strategy & Positioning
* Define and evolve ClearCorrect’s global brand strategy, positioning, and value proposition in alignment with business priorities and growth drivers.
* Lead brand architecture, messaging frameworks, and segmentation to ensure relevance across customer groups and markets.
* Continuously assess competitive landscape, customer insights, and market trends to strengthen differentiation.
Brand Governance & Global Consistency
* Establish and enforce global brand guidelines, ensuring consistency across all channels, campaigns, and regions.
* Develop scalable global toolkits and core assets to enable efficient local activation and reduce duplication.
* Act as the central point of accountability for brand integrity across all customer touchpoints.
Campaign & Content Enablement
* Lead the development of global brand campaigns and storytelling frameworks aligned to key business priorities (e.g., awareness, adoption, practice growth).
* Partner with product, digital, and regional marketing teams to ensure campaigns are effectively activated and utilized in‑market.
* Ensure all brand communications are customer‑centric, insight‑driven, and aligned to ClearCorrect’s strategic narrative.
Creative & Agency Management
* Own the end‑to‑end creative process—from briefing to execution—ensuring high‑quality, on‑brand deliverables.
* Lead and manage external creative and production agencies.
* Define clear scopes, briefs, and deliverables.
* Ensure quality, consistency, and adherence to brand standards.
Manage timelines, budgets, and performance
* Drive agency efficiency through prioritization, consolidation, and performance management.
* Act as the key interface between internal stakeholders and agencies to ensure seamless execution.
Global–Local Collaboration & Enablement
* Partner closely with regional and local marketing teams to ensure brand strategies are actionable, relevant, and effectively deployed.
* Drive adoption and utilization of global assets, measuring effectiveness beyond launch (usage, impact, ROI).
* Provide guidance, training, and support to elevate brand capabilities across markets.
Performance, Insights & ROI
* Define and track KPIs to measure brand health, campaign effectiveness, and business impact.
* Translate data and insights into actionable recommendations to optimize brand performance.
* Embed a strong ROI and performance mindset, ensuring investments drive measurable commercial outcomes.
Budget & Resource Management
* Manage the global brand budget with clear prioritization and cost discipline.
* Optimize resource allocation across campaigns, content, and agency support to maximize impact.
* Identify opportunities to improve efficiency (e.g., asset reuse, agency consolidation, scalable production).
Qualifications
* Bachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus.
* 5–8+ years of experience in brand management or strategic marketing, ideally in a global or matrix organization.
* Proven experience in developing and scaling global brand strategies and campaigns.
* Strong experience managing creative agencies and external partners.
* Demonstrated ability to balance strategic thinking with hands‑on execution (think–plan–do).
* Strong understanding of integrated marketing (digital, content, events, customer experience).
* Experience working across global and local teams in a highly collaborative environment.
* Strong analytical mindset with ability to translate data into actionable insights.
* Excellent communication, storytelling, and stakeholder management skills.
* Strong project management skills with ability to manage complexity and multiple priorities.
* Strong English proficiency, minimum C1 level.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Employment Type: Full Time
Alternative Locations: Spain : Madrid
TravelPercentage: 0 - 10%
Requisition ID: 20802
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