Carrots is a fast‐moving studio building and scaling consumer subscription apps (iOS/Android). We manage meaningful monthly budgets and operate with a strict payback mindset. We're now hiring a Senior User Acquisition Manager to own performance across Google & Meta, engineer smarter conversion signals with our data team, and expand into ASA/ASO and organic TikTok. This is a high‐leverage role: you'll take what's founder‐led today and turn it into a repeatable, capital‐efficient acquisition engine. WHAT YOU'LL OWN (Your Mission) Profitably scale paid growth across Google Ads and Meta Ads, hitting +10% MoM growth while protecting payback. Signal engineering with our data analyst: choose/weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‐based bidding, and feed better optimization signals to ad platforms. Cash discipline & reporting: treat spend like it's your own; instrument clean weeklyreporting (CAC, ROAS, LTV:CAC, payback by app/geo/cohort) in Looker. Channel expansion: pilot Apple Search Ads and lead ASO experiments (metadata & creative/store assets), plus coordinate organic TikTok via a creator‐outreach intern. Creative direction (performance) : brief a junior motion designer for Meta video tests; drive a tight hypothesis → creative → results loop. WHAT SUCCESS LOOKS LIKE (90 Days) Google: lower blended CAC and shorten payback by improving keyword mix, auction strategy, and conversion schema. Meta: launch structured tests (audiences x creatives x placements), reach stable CPAs with a clear path to scale. Measurement: live Looker dashboards (daily pacing, weekly cohort ROAS, payback view) and a single source of truth across AppsFlyer, BigQuery, RevenueCat, Firebase, Amplitude. Playbook: documented testing cadence (weekly) and budget reallocation rules.