Are you a visionary marketer ready to drive transformative impact across leading automotive brands? Join Auto1 Group's dynamic in-house marketing team as a Senior Media Manager and play a pivotal role in shaping the strategic direction for both Autohero and Wirkaufendeinauto.de as we expand across Europe.
As our Senior Media Manager, you will spearhead high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You will leverage your strategic acumen and analytical prowess to craft data-driven strategies that attract high-quality customers and elevate brand awareness for our consumer-facing products.
Your Role
* Lead the planning, execution, and optimization of performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels, including Streaming platforms and YouTube.
* Develop and implement measurement and attribution frameworks to maximize the effectiveness of marketing initiatives.
* Analyze campaign performance, integrating KPIs with business data to identify growth opportunities using analytics tools.
* Manage budgets and allocate resources across channels for efficient customer acquisition and brand growth.
* Build and present data-backed business cases for brand initiatives, fostering relationships with media partners and stakeholders.
* Negotiate TV pricing and manage relationships with agencies for campaign success.
* Collaborate with creative teams, using data insights to inspire impactful campaign concepts.
* Identify and scale new offline and online channels for growth and competitive advantage.
Your Skills
* 5+ years managing complex online and offline marketing campaigns with proven results.
* Strong analytical skills, proficiency in Excel, and experience with SQL or BigQuery is advantageous.
* Leadership abilities with attention to detail and project management skills.
* Experience managing agency and media relationships at a senior level.
* Excellent communication and presentation skills; fluency in English is essential.
* Expertise in programmatic media buying and creative strategy is a plus.
* Fluency in an additional European language (German, Spanish, Swedish, or Portuguese) is highly valuable.
* Motivated, adaptable, and committed to innovation.
Our Offer
* Join a company that evolved from a unicorn to a listed public company!
* Enjoy work-life balance with remote work options, flexible hours, and 30 days of vacation.
* Invest in your growth with a dedicated education budget for courses and conferences.
* Work in a diverse environment with over 90 nationalities.
* Benefit from discounts on brands like Flaconi, Bosch, Apple, and Sky, and special offers on used cars for you and your family.
* Access free mental well-being resources like Headspace.
Join us in building the best way to buy and sell cars!
Apply by uploading your CV in English, noting your earliest start date and salary expectations.
Auto1 Group values diversity and encourages applications from all backgrounds. We process applications through AUTO1 Global Services GmbH & Co. KG, forwarding suitable candidates to the respective group companies.
Complete your application by uploading your CV at the top of the form. Additional documents like cover letters can be added below.
What are your salary expectations? (gross/year in EUR)
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