Content Marketing Manager
Perfil buscado (Hombre/Mujer)
Content Strategy Development:
Develop and implement a B2B content marketing strategy aligned with the companys strategy, business goals, target audience, and sales objectives.
Develop and update the companys website, supported by a marketing communications agency
Develop and update the companys standard presentation, supported by a marketing agency
Develop campaign-related presentations and promotional material, in close management with Sales Business Development
Develop, manage and oversee the companys social media platform (LinkedIn), blog, industry forums and other relevant B2B platforms, ensuring regular publication of relevant and engaging content.
Coordinate with external media partners for content placement in trade magazines, journals, and industry websites.
Create high-quality, engaging, and technically accurate content, including whitepapers, presentations in conferences, case studies, blog posts, brochures, videos, email campaigns, and social media posts.
Collaborate with product managers, engineers, and sales teams to translate complex manufacturing processes and technical concepts into clear, customer-focused content.
SEO Digital Marketing Integration:
Optimize content for search engines (SEO) to improve organic visibility and website traffic.
Align content with paid advertising, email campaigns, and social media strategies.
Utilize keyword research and performance analytics to guide content creation and optimization.
Trade shows, conferences, in-house showroom, displays, events:
Manage the annual calendar for trade show participation, conferences and external events
Organize and manage trade show and conference participation, including displays, materials, necessary administrative activities
Manage and update the companys in-house showroom and product displays
Manage in-house customer events
Lead Generation Thought Leadership:
Collaborate with industry influencers, partners, and trade publications for content distribution and co-marketing opportunities.
Manage the creation of educational materials, such as e-books and webinars, to engage potential customers and support the sales funnel.
Develop industry reports, whitepapers, and case studies that position the company as a thought leader in the manufacturing sector.
Performance Tracking Optimization:
Track, measure, and report on content performance using analytics tools (Google Analytics, HubSpot, SEMrush, etc.).
Use data-driven insights to refine content strategy and improve audience engagement.
Conduct competitive analysis to identify content gaps and new opportunities for growth.
High level of english
Vallés Occidental located - Office work
Education: Bachelors degree in marketing, Communications, Journalism, Business, or a related field.
Experience: 5+ years of experience in content marketing or junior marketing manager position, preferably in mechanical engineering, B2B manufacturing, industrial, or technical environment.
Strong understanding of B2B marketing principles, lead generation, and customer journey mapping.
Experience with SEO, digital marketing tools, and content management systems (WordPress, HubSpot, or similar).
Excellent writing, editing, and storytelling skills with the ability to simplify complex technical topics.
Ability to work cross-functionally with business development, engineering, technology experts, and sales teams.
Proficiency in using analytics tools to track and optimize content performance.
Strong project management skills and ability to meet deadlines in a fast-paced environment.
Familiarity with marketing automation platforms CRM systems
Knowledge of video content creation and graphic design tools (Adobe Creative Suite, Canva).
Understanding of industry regulations and compliance in manufacturing marketing.
Native speaker in Catalan and/or Spanish, excellent language skills in English.
The Content Marketing Manager will lead content initiatives that drive brand awareness, lead generation, and customer engagement for our B2B mechanical engineering and integrator company. The ideal candidate will have experience developing and executing content strategies tailored for industrial, technical, or manufacturing audiences. This role involves creating compelling content across multiple platforms, ensuring alignment with business objectives, and positioning our company as a strong machinery engineering company and focussed technology integrator in selected market segments.
Office work
marketing, SEO