Job Profile
The Digital Sales Development team guides and influences customers to take informed decisions in the early stages of their digital transformation journey by creating a world-class engagement experience. This team is responsible for building and nurturing pipeline of sales opportunities and incremental revenue aligned with the Sales and Marketing teams, focusing on prospecting into the SAP install base and net new name accounts, while nurturing leads into qualified opportunities within their assigned space. This team drives digital and high-quality engagement with potential customers delivering superior customer experience.
As a Digital Sales Development Associate, you will work with a team focused on sourcing and nurturing demand to grow SAP’s Cloud ERP & LoB footprint in NNN & IB across all industries, working with SAP & Partners resources, as well as Customers.
Key Responsibilities and Tasks
The purpose of this position is to extend SAP's market coverage in the dedicated segment by generating new pipeline in Ukraine through:
1.Executing Targeted Outbound Campaigns via phone, chat and email. For targeted outbound campaigns, leads will be qualified according to the applicable methodology, and handed over to Sales using standard global process
2.Accelerating pipeline and increasing conversion by executing programmatic recycled (discontinued / disqualified leads) and reconstituted nurturing (aged pipeline)
3.Nurturing leads received from other demand generation functions and progressing stalled pipeline
For targeted outbound campaigns, leads will be qualified according to the applicable methodology, and handed over to Sales using standard global process
Digital Sales Development Associate generates and qualifies leads through proper means, and nurtures aging leads and opportunities, and eventually hands over fully qualified leads to the assigned account executives for further sales progress.
The Digital Sales Development Associate will be co-located in the Barcelona Digital Hub. They will join territory and account planning to support the team and will be the future candidate pool for transition into sales roles.
Campaign Execution & Lead Management:
•Plan and execute call and e-mail activities to generate leads using the most efficient means together with manager/expert
•Support and cooperate with Corporate Marketing, Field Marketing, Solution Specialists and Account Executives
•Align with Sales colleagues for most effective territory planning and execution, covering all routes to market
•Generate and qualify leads through proper means (cold calling, phone campaigns, email actions, etc.) in alignment with management
•Pass qualified leads to Sales resource for opportunity management and execution
•Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports
Training & Enablement:
•Assist in activities to enhance demand generation and product/solution skills
•Be active part of either classroom, e-learning, virtual classroom or mentor-lead activities
•Complete and validate all requested enablement in a timely manner
Experience and Language Requirements
•1 to 2 years of experience in Demand Generation or Inside Sales environment
•Preferably Digital (Remote) Experience, specifically in high volume of customer facing experience, phone-centric work
•High volume activity working environments, involving phone and a CRM/ Contact Management System
•Fluency in English & Ukrainian required
•Fluency in any other regional language preferred
•Bachelor's degree or equivalent business experience
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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.