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Position
Position
Reporting to the Head of Architecture and VM, he/she is responsible for the development and implementation of Visual Merchandising strategies within Loewe Perfumes, ensuring that the brand’s vision and objectives are met, both strategically and aesthetically.
Job responsibilities
- Strategic Leadership & Execution:
- Lead the creation and execution of the global visual merchandising strategy for Loewe Perfumes, ensuring alignment with brand objectives and the Internal and Fashion Concepts.
- Collaborate with the Brand Director to define the seasonal visual strategy and creative concepts.
- Oversee the development of VM guidelines, planograms, and display strategies for both launch and permanent installations.
- Cross-Functional Collaboration:
- Partner closely with Architecture, Project Management, Marketing, Creative, and PR teams to ensure seamless integration of visual elements within the general 360 program.
- Work with Global Marketing, Merchandising (Wholesale and Retail), and Architecture to ensure consistent and impactful in-store experiences.
- Support the HQ PR team by integrating local events into the global VM workflow.
- Concept Development & Design:
- Spearhead the design and implementation of temporary VM activations to support specific product launches and brand storytelling.
- Conceptualize and guide the design of permanent VM installations, incorporating storytelling, artistry, and accessories to enhance the brand experience.
- Trend Analysis & Innovation:
- Continuously monitor and analyze market trends, competitor activities, and emerging fashion/luxury perfume trends to identify opportunities for VM innovation.
- Conduct regular in-store visits to assess execution and gather insights.
- Global Implementation & Management:
- Oversee visual merchandising execution across all regions, ensuring brand consistency and adherence to guidelines.
- Maintain strong relationships with regional merchandising counterparts (IBERIA, EMEA, JAPAN, APAC, US) through regular communication and collaboration.
- Ensure timely creation, deployment, and adherence to Launch 360 VM guidelines for all product activations.
- Team Leadership & Development:
- Lead, organize, and motivate a team of 3 VM professionals, fostering a culture of creativity, continuous learning, and high performance.
- Optimize VM tools and workflows to maximize team productivity and efficiency.
- Project & Vendor Management:
- Supervise VM project management from concept to execution, ensuring projects are completed on time, within budget, and to the highest quality standards.
- Manage relationships with suppliers, negotiating pricing and ensuring timely delivery of materials.
Profile
COMPETENCIES
o Leadership
o Emotional Intelligence
o Excellent Communication (written and verbal)
o Results-Oriented
o Collaboration & Influencing Skills
EXPERIENCE & QUALIFICATIONS:
o Minimum 8 years of experience in Visual Merchandising within a luxury brand, preferably in a global capacity.
o Demonstrated expertise in regional and local point-of-sale characteristics (FSS, department stores).
o Proven ability to thrive in a fast-paced, proactive environment.
o Strong creative skills in graphic and POSM design. Artistic mindset.
o Excellent knowledge of graphic printing, POSM, and scenography production and execution methods.
o Proficiency in PC/Mac software: Adobe Creative Suite (InDesign, Photoshop, Illustrator), MS Office, 3DS Max (preferred).
o Fluency in English and Spanish (preferred).