Integral Spanish company within wellness/hospitality/luxury sector.
Reporting to the Global Brand & Marketing Director, the successful candidate will have the following responsibilities:
- Establishing a content calendar to create short and long-term content campaigns for different digital channels
- Creating engaging content to develop content that meets company objectives and brand standards
- Devising various content strategies that work for specific audiences with an aim to reach clear goals such as a set number of site visitors
- Ensuring unity throughout content by promoting a consistent brand voice and identity that aligns with social media profiles
- Monitoring and researching competitors and other institutions on the industry to find trends, interesting data, gaps in keywords or content to cover
- Tracking and measuring the performance of digital content with the use of digital tools that measure key performance indicators and metrics
- Developing marketing strategies for digital content, creating email campaigns and social media posts
- Writing blog posts, ebooks, articles, or other materials that are relevant to the company's products or services
- Creating presentations to communicate new marketing strategies to other members of the team
- Editing text and images to ensure they follow with the company's brand guidelines
- Creating infographics to illustrate complex concepts in simple ways
- Evaluating new technologies and suggesting ways to incorporate them into existing strategies
- Creating and updating the website to attract customers to the company's products or services
- Conducting research on topics related to the company's products or services to create content for blogs, websites, and other marketing materials
- Researching and analyzing industry trends to identify new opportunities for the company to capitalize on
The ideal candidate should have:
- At least 5 years of experience in social media
- Fluency in English is a must
Benefits include:
- 10% of bonus
- 1 day home office
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