As part of our Brand Management team the Brand Manager is responsible for the success of the Colhogar brand in Iberia. Reporting to the Iberian Marketing Manager, he / she interacts with the local sales and customer marketing organization to design and implement the brand activities in line with the global and regional guidelines.
What You Will Do
* Full accountability of brand financials:
P&L, A&P, pricing.
* Leads annual brand plans, owns brand A&P and defines brand activation touch points in line with global guidance. Responsible for sufficiency and accuracy of A&P allocation & monitoring. Responsible for local marketing implementation, usage of global material, maximization of digital & paid media and directly managing media and communication agencies.
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