About the Company
SHA is the global leader in Longevity, Wellbeing & Health Optimization, combining scientific
excellence with integrative health and luxury hospitality. With flagship properties in Spain and
Mexico and expansion into the Middle East and beyond, SHA is redefining how highperformance
individuals optimize their health and live longer, better lives.
As we accelerate our global growth, digital experience, AI-driven journeys, and conversion
excellence will be critical to unlocking our full commercial potential.
About the Role
The CRM & Guest Lifecycle Manager is the ultimate guardian of the full end-to-end
SHA member and guest journey.
This is a highly hands-on, execution-driven role. This individual is responsible
for personally designing, building, launching and continuously optimizing all CRM
campaigns, automations and lifecycle communications across the entire funnel.
Reporting line: This role reports directly to the General Digital Growth Director.
This role owns the lifecycle from: Awareness → Acquisition → Onboarding →
Engagement → Retention → Reactivation → Membership Growth ensuring every
touchpoint is meaningful, personalized, frictionless and performance-driven.
This role requires a strong operator mindset, fully accountable for:
• Reducing friction at every interaction
• Increasing high-quality acquisition
• Executing all lead nurturing strategies end-to-end
• Deploying all pre-stay, on-property and post-stay communications
• Maximising retention, loyalty and LTV
• Contributing to the development of a scalable membership model
• Turning data & AI insights into actionable
Key Responsibilities
- CRM Strategy, Ownership & Execution.
- Lifecycle Design & Optimization.
- Lead Nurturing & Conversion.
- Retention, Reactivation & Loyalty.
- Membership (Contribution & Enablement).
- Technical, AI & Analytical Execution.
- Cross-Functional Collaboration.
Qualifications
- 5–10 years in CRM, Lifecycle, Retention, Loyalty or Membership roles.
- Strong background in consumer health, wellness, longevity or luxury hospitality (highly valued).
- Proven experience executing CRM strategies hands-on (not purely managerial roles).
- Experience supporting membership or subscription models (valued).
- Strong experience using AI tools to optimize customer journeys and personalization.
- Advanced hands-on mastery of HubSpot (mandatory).
- Experience with Ringover, Navision and ARI (or similar systems) is highly valued.
Skills & Capabilities
• Strong analytical and data-driven mindset.
• Highly operational and execution-focused (builder mindset).
• Expertise in CRM workflows, automation, segmentation and lifecycle
orchestration.
• Proven ability to execute end-to-end lifecycle journeys (pre-stay, on-property,
post-stay, retention and reactivation).
• Deep understanding of customer journey optimization and friction reduction.
• Strong use of AI and automation tools for personalization and performance
improvement.
• Ability to connect CRM execution with commercial impact (conversion,
retention, repeat).
• Strong communication and stakeholder management skills.
• Passionate about longevity, health optimization and wellbeing.
• Fluent in English and Spanish.
Pay Range and Compensation Package
Compensation details will be discussed during the interview process.
Equal Opportunity Statement
SHA values excellence, evolution, integrity, care, and happiness and is committed to diversity and inclusivity in the workplace.