Job Summary
This role supports the Studio and Brand Franchise as well as occasionally other Lines of Business marketing teams by providing actionable social media analysis—including social listening—and influencer analysis related to Studio content (films and series) as well as the Disney, Marvel, Lucasfilm, and Pixar franchises.
This role will require you to be working 4 days a week in our office and 1 day from home.
What You Will Do
The analyst will leverage a variety of third-party and internal tools to generate insights from multiple data sources, including social listening platforms, owned social media performance metrics, video analytics, and other relevant data.
The specialist will identify, select, and negotiate with influencers.
Analyze influencer campaign data to assess ROI.
Maintain a comprehensive database of influencer metrics and trends.
Share influencer insights with the broader Social Media team and other Lines of Business as appropriate.
The individual will collaborate closely with local marketing teams to embed social and influencer insights into marketing and PR campaigns, creative development, and overall strategy.
This role will also collaborate with the regional team in order to contribute to the central EMEA team's efforts.
Required Qualifications & Skills
A higher education degree in an area of the marketing field, preferably social media.
A minimum of 7 years of experience in social media.
Fluency in Spanish and English.
Experience managing influencer is key.
Experience in data collection and analysis.
Excellent interpersonal and communication skills.
Good Team Player.
Well organized.
Ability to interact at all levels.
Initiative.
Creativity and open minded.
Strategic thinking.
Analytical & attention to detail.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
About The Walt Disney Company (EMEA)
Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
About The Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world‐class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with TWDC Iberia S.L, which is part of a business we call The Walt Disney Company (EMEA).
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