MISIONWHAT IS THE TASK OF A DCS?
A DCS is the main point of contact between the client and ROIBACK. Their main task is to increase the number of sales of each of the clients in the portfolio they manage, through the optimization of the online marketing of each direct channel and advising on new trends in online marketing, competitiveness and profitability. The level of service given to the client is very important, in terms of trying to manage the issues that arise quickly and accurately with respect to the service agreed upon with ROIBACK.
POSITIONWHAT ARE THE FUNCTIONS OF A DCS?
The DCS will be responsible for managing the accounts of the clients assigned to them. The main functions to be covered are:
Help define targets.Continuously monitoring that the targets for sales and quality of service agreed with the client are met.Identifying the level of account optimization in the online marketing of your product periodically;
defining and executing an action plan that maximizes revenues through the direct channel and reporting the status of the targets.Advising and developing the trends of online marketing (promotional campaigns and email marketing, investment in SEM, members etc.) in each of the accounts in order to maximize the ROI of all marketing actions.Advising on pricing and revenue management improvement plans for the direct channel.Implementing the new value-added products that ROIBACK offers its customers.Meeting the client’s needs regarding changes in the marketing of their product and coordinating and following up with the departments that are responsible for resolving the rest of the requests.Increasing the level of loyalty:
Maintaining contact with people responsible for the client’s account through periodic calls and on-site visits and continuously assessing progress and their needs .
PROFILEWHAT CHARACTERISTICS DOES A DCS NEED TO HAVE?
Analytical & RigorousCareful analysis of the control KPIs of the tracking reports (sales, traffic, change, markets, etc) in order to detect trends and their causes.Getting to know in detail the type of product / hotel with which one works, so that the proposed actions for their direct channel have the greatest impact on the sales.Commercial & ProactiveMaintaining a commercial mentality when it comes to the customer’s needs.Flexibility when organizing daily work and be able to prioritize the most profitable actions.Being proactive in order to offer solutions to the client.Interested in Being an ExpertHaving an interest in the trends of the direct channel sector, competition and destination.Ever-increasing knowledge of online marketing tools and techniques.Expert in ROIBACK tools and products;
with the ability to teach clients their uses and techniques.
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