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B2b Event Marketing Manager, Amazon Business Eu, Madrid
Client:
Location: Madrid, Spain
Job Category: Other
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EU work permit required:
Yes
Job Reference:
264810211973896601632460
Job Views:
6
Posted:
31.03.2025
Expiry Date:
15.05.2025
Job Description:
Experience in professional non-internship marketing, using data and metrics to drive improvements, and proficiency with Excel or Tableau (data manipulation, macros, charts, and pivot tables) are required. The role involves building, executing, and scaling cross-functional marketing programs or campaigns from concept to completion, and managing marketing performance across various channels.
Position Summary: Amazon Business seeks a Product Marketing Manager based in Madrid to oversee Amazon’s B2B onsite events across five European locales (DE, UK, FR, IT, ES). You will be part of the Amazon Business Europe Engagement team responsible for the go-to-market of onsite events targeting B2B customers.
Key job responsibilities:
* Manage the Amazon Business onsite events GTM in Europe, aligning with yearly traffic goals, including Tier-1 events (Spring Sales, Prime Days, Black Friday, Gifting) and Tier-2 events (Business Savings, Back to Work).
* Leverage B2C teams to enhance experiences for B2B customers during major sales events.
* Develop Tier-2 onsite events tailored to seasonality, vertical, or category needs, or to capitalize on B2C traffic.
* Support traffic growth, onsite experience, and marketing campaigns to increase customer spend and retention.
* Coordinate with Retail, Central, Deals, and other teams globally to ensure high-quality delivery.
* Analyze and report results, sharing regional insights with the central events team.
* Collaborate with the Amazon Business Operations team to streamline campaign setup and SOPs worldwide.
* Implement merchandising experiments to boost awareness and spending.
* Manage external partners to develop marketing programs.
* Present ideas to various organizational levels to garner support for initiatives.
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