Mission
The Social Commerce Data Senior Analyst will play a key role in integrating data-driven decision-making within SAMY’s global Social Commerce practice. Reporting globally to the Head of Social Commerce and in dotted line to the Integral Data Director, this role ensures analytical excellence and methodological alignment across all markets, connecting marketing, eCommerce, and social performance data to deliver actionable insights that drive measurable growth.
Responsibilities
- Consolidate, analyze, and interpret data from social commerce platforms such as TikTok Shop, Meta, and Amazon to identify market trends, growth opportunities, and performance gaps.
- Design and implement measurement models to assess creator efficiency, conversion performance, attribution, and brand or conversion lift across campaigns.
- Develop and maintain global dashboards tracking core KPIs including GMV, AOV, CTR, CR, ROI, and CAC, ensuring consistency across regions.
- Conduct desk research and category benchmarking using internal and external data sources such as Sprinklr, Fastmoss, Kalo Data, Shinebuzz, social listening tools and research tools.
- Partner closely with Strategists, Growth Managers, and Local Leads to translate data insights into business recommendations that enhance client strategy and commercial proposals.
- Collaborate with the Global Data team to ensure methodology consistency, data governance, and automation standards across the organization.
- Support the continuous evolution of the Data x Social Commerce Suite, integrating new tools and models to improve measurement, reporting, and predictive capabilities.
Requirements
- At least five years of experience in data analytics, marketing science, or eCommerce performance analysis.
- Previous experience in agencies, consultancies, or digital performance environments is preferred.
- Strong exposure to social commerce or influencer marketing analytics is a plus.
- Bachelor’s or Master’s degree in Business, Marketing Analytics, Data Science, or Economics.
Success Metrics
- Timely and accurate delivery of global Social Commerce reports and dashboards.
- Consistent and scalable data methodology supporting service growth.
- Proven optimization and performance measurement driven by insights.
- Active adoption of data outputs by global and local teams.
- Positive cross-functional feedback from Social Commerce and Data teams.
Benefits
- Hybrid Work Modality: Enjoy the best of both worlds with our flexible hybrid work setup, working 3 days from the office, designed to connect, create, and inspire.
- Flexible Working Hours: Promote a healthy work-life balance.
- International Work Environment: Be part of a truly diverse and multicultural integral family with opportunities to meet peers and work from any of our offices 3 weeks per year.
- Career Growth Opportunities: Access career paths, in-house online training, and the mobility plan to expand beyond local opportunities.
- Flexible Retribution with COBEE
- 23 Vacation Days
- Your Birthday Off: In addition to December 24th and 31st off, celebrate your special day.
- Health and Wellbeing: Access to health coverage (varying by country), wellbeing initiatives and Wellhub for wellness and health benefits.
- Parenthood Support: Benefit from parenthood initiatives including Support Groups, Professional Coaching for first-time parents, a Soft Return (remote) policy after maternity/paternity leave
- Entrepreneurial Ecosystem: Opportunity to actively participate in the creation and growth of new ventures through the Innovation SAMY Awards and Jaguar Incubator.
- Global Briefs: Opportunity to actively participate in SAMY's integral growth by contributing to exciting client pitches and volunteering for projects aligned with your dream brands, target countries, or passions.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
Industries
- Advertising Services
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