Fluidra is a global leader in the pool and wellness sector. Want to get to know us? We are a multinational group with extensive experience in developing innovative products and services for the residential and commercial pool markets worldwide. Our mission is clear:
to create the perfect pool and wellness experience responsibly.
Currently, we operate in over 47 countries through our own subsidiaries. We have more than 135 commercial offices and over 35 production centers worldwide, along with strategically distributed logistics platforms to support both production and distribution centers. We would love for you to join our team of over 7,000 highly skilled professionals, specializing in various disciplines.
We are seeking a strategic, go-to-market, results-driven
Product Marketing Manager
to drive awareness, demand, and adoption of our construction products in the market. This role will be responsible for positioning and promoting our products effectively by defining messaging, understanding customer needs, developing go-to-market strategies, and equipping sales teams with the necessary tools to succeed. You will work cross-functionally with Global Product Managers, Sales, local marketing, and Digital teams to execute marketing strategies that differentiate our products and drive growth.
Responsibilities:
Regional customer requirements:
Understanding regional customer requirements and industry trends.
Product strategy:
Define brand, pricing, and channels;
create competitive positioning and messaging.
Go-to-market strategy and execution:
Define and implement GTM strategies for product launches and current range, collaborating with local teams to ensure success. Work closely with sales & operations teams to ensure competitive pricing aligned with market demands and margin goals.
Benchmarking competitors:
Analyze product specifications to inform global product management, ensuring a correct regional roadmap.
Marketing & demand generation:
Plan and execute integrated marketing campaigns to generate awareness and demand. Develop content and marketing assets, working closely with digital marketing.
Support to sales teams:
Develop sales enablement materials, including presentations, battle cards, product guides, and trainings.
Qualifications:
Bachelor's degree in Marketing, Business, or related field (MBA is a plus).
5+ years of experience in product marketing, preferably in home appliances & consumer electronics.
Strong understanding of GTM strategies, customer segmentation, and competitive positioning.
Experience with sales enablement, marketing campaigns, and demand generation.
Strong analytical skills to interpret market data and insights.
Excellent communication skills in English and Spanish.
Proven ability to work cross-functionally with Product, Sales, and Marketing teams.
Experience in launching products in multiple regions is a plus.
What to Expect from Fluidra:
A multidisciplinary team working collaboratively in a dynamic environment.
A stable project with opportunities to influence business strategy.
Permanent contract and flexible compensation options, including tax-exempt benefits.
Flexible hours, shortened workdays on Fridays and in August.
Hybrid work model:
office and remote work.
Offices in Sant Cugat del Vallès, accessible by public transport.
Special discounts on products and services.
Opportunities for growth and professional development, including training and online courses.
At Fluidra, we are committed to the professional and personal development of our employees, fulfilling our main mission:
To create the perfect Pool and Wellness experience responsibly.
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