Senior Marketing Executive, FT Live (Events) LondonAbout Us :
Invisso is dedicated to creating highly efficient capital market conferences. It is the largest and most experienced events business in fixed income, organizing events including Global ABS, ABS East, The Covered Bond Congress, The Central & Eastern European Forum, and The Global Borrowers and Bond Investors Forum. As of April 1st, 2025, Invisso joined the Financial Times Group and is now part of FT Live, the highly-regarded events arm of the Financial Times.We challenge conventions by embracing new technologies and concepts to enhance our event experiences. We are seeking an experienced, dedicated, and driven Senior Marketing Executive to join our team. You will play a pivotal role in the success of our event campaigns, taking ownership of marketing strategy and delivery, including data and customer insights, mar-tech, digital marketing, copywriting, and social media.The ideal candidate is entrepreneurial, creative, proactive, and thrives in a fast-paced event environment. This role offers excellent career growth opportunities in event marketing. Travel will be required to destinations such as the USA, Spain, Asia, and the UK, subject to event schedules.Key Responsibilities:
Achieve targets for delegate revenue and attendance for each event.Deliver high-quality delegates aligned with target audiences.Manage event marketing budgets to ensure optimal ROI.Implement strategic, customer-centric marketing campaigns across channels such as email, social media, paid and organic digital channels, telesales, etc.Ensure all event websites meet quality standards, with SEO and conversion optimization.Collaborate with the Senior Marketing Manager and Marketing Director on pricing strategies.Advance inbound marketing efforts through search marketing, social media, and content marketing campaigns.Build strong relationships with the event project team, especially sales and production, and communicate marketing progress.Coordinate with internal teams (sales, operations, production, customer service, audience development) to align marketing initiatives with event goals.Implement standard marketing processes across channels and proactively communicate plans and tactics.Increase event attendance and revenue year-over-year.Improve engagement rates across email and social media campaigns.Enhance online presence and search rankings.Maintain quality control and attention to detail.Qualifications and Skills:
Proven experience in marketing, especially large-scale event campaigns.Strong understanding of the full marketing mix, including digital and traditional tactics.Excellent project management skills, with the ability to multitask and prioritize.Ability to meet tight deadlines and manage multiple projects.Ability to travel internationally without visa restrictions.
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