Overview Senior Performance Marketing Manager at WorkFlex. Drive performance marketing efforts with a strong focus on LinkedIn. Own a 7-digit yearly ad budget, manage campaigns end-to-end, and report to the founder. Shape overall performance marketing strategy and identify growth opportunities to generate pipeline within target audiences.Responsibilities Own and manage LinkedIn Ads (primary channel) as well as Meta, Google, and Bing Ads campaigns end-to-end.Develop and execute performance marketing strategies with a focus on pipeline generation and revenue contribution.Take full ownership of campaigns: planning, strategy, setup, copywriting, creative briefing/creation, and optimization.Manage and optimize a 7-digit yearly ad budget for maximum ROI.Write compelling, high-performing ad copy for B2B SaaS decision-makers.Collaborate on creative production (briefing, working with designers, or creating assets independently, e.G., in Canva).Implement and monitor conversion tracking, ensuring lead integration into HubSpot.Analyze and report campaign performance with a focus on pipeline impact.Identify and test new channels, initiatives, and approaches to expand reach and accelerate pipeline growth.Work closely with Sales and Marketing teams to ensure lead quality and funnel efficiency.Report directly to the founder, influencing high-level growth decisions.Qualifications High proficiency in German and English, with excellent written and verbal skills.Proven success in LinkedIn Ads for B2B SaaS, with mid-market and enterprise experience preferred.Hands-on expertise with Meta Ads, Google Ads, and Bing Ads.Strong copywriting and creative skills tailored for performance campaigns.Solid understanding of conversion tracking, attribution, and funnel metrics.Proficiency with HubSpot (or similar CRM/automation tools).Experience managing large ad budgets (7 digits annually) with a track record of ROI-driven decisions.Strategic and innovative thinker, able to explore new channels and methods for pipeline generation.Analytical, data-driven mindset combined with creativity.Highly self-motivated and able to work independently with full ownership of projects.Contribute to building the future of the fastest-growing HR Tech startup in Germany backed by prominent customers and investors.Benefits and Employment Details Competitive salary, including quarterly bonuses tied to sales targets.VSOPs (Virtual Stock Options) to share in our success.A monthly budget of €200 to spend on co-working space and/or sports subscriptions.Remote-only company with work-from-anywhere flexibility and up to 183 days of workations per year.Merit-based culture with substantial growth opportunities.Trust-based work – organize your own schedule;
celebrate results, not hours.Collaborative team culture where everyone's input helps shape sales approaches and processes.#J-18808-Ljbffr