Director of Hospitality
Position Overview
We are seeking to incorporate a Director of Hospitality to lead the design, coordination, and execution of high-level hospitality experiences at our winery. Their mission will be to ensure that every visit flawlessly conveys our brand values, becoming a strategic tool for positioning, loyalty building, and cultivating key relationships with clients and guests.
This role requires strong attention to detail, a commitment to service excellence, and the ability to manage complex projects involving multiple stakeholders.
Key Responsibilitie
Lead the hospitality strategy aligned with the brand’s positioning:
* Define and oversee quality standards for guest service.
* Manage pre- and post-visit communication to ensure a personalized and brand-consistent experience.
* Collaborate with key departments (marketing, sales, winemaking, etc.) to ensure smooth execution of visits.
Ensure an exceptional hospitality experience:
* Oversee logistical planning of travel, agendas, and accommodation.
* Guarantee personalized service before, during, and after each visit.
* Supervise the readiness and presentation of reception and hospitality areas.
Drive continuous improvement in the visit program:
* Implement tools for qualitative and quantitative tracking.
* Identify opportunities for innovation and enhancement in the guest experience.
* Manage and update the CRM with key visitor and client data.
Develop commercial initiatives around hospitality:
* Design and promote private and exclusive visit experiences for wine collectors and luxury audiences.
* Position hospitality as a driver for lead generation, brand loyalty, and business development.
Organize strategic and institutional events at the winery:
* Curate unique experiences around product launches, celebrations, and corporate events.
* Coordinate execution with external providers and partners.
Candidate Profile
* Minimum of 3 or 4 years’ experience in senior roles in hospitality, protocol, public relations, or event management.
* Proficient in CRM systems and relational data management.
* Excellent verbal and written communication skills, with confidence in public speaking.
* Strong knowledge of protocol, aesthetic sensibility, and attention to detail.
* Leadership skills, with the ability to manage teams and engage with high-profile stakeholders.
* Strategic vision, initiative, and autonomy.
* High level of Spanish and English; knowledge of Catalan is a plus.
* Proficient in office and design tools (Microsoft Office, PowerPoint, Canva, Illustrator, InDesign).
* University degree in protocol, public relations, tourism, hospitality management, or similar.
* Knowledge of viticulture, oenology, and wine culture will be highly valued.
What We Offer
* A permanent position in a prestigious winery with international projection.
* Competitive salary, based on experience and profile.
* The opportunity to lead a key area in brand growth and positioning.