HAYS is partnering with a Top global pharmaceutical company operating across multiple countries and leading innovation in human healthcare.The company has established a Digital & Data Hub in Barcelona to support international, insight-driven initiatives across marketing, medical affairs, and customer intelligence.We are looking for a Social Media Listening Specialist to join their Digital Performance team, bringing strong expertise in social listening, qualitative insights, and data-driven storytelling within a global and highly regulated environment.Key Responsibilities:- Be a part of social media listening strategy projects across Human Pharma products, including market monitoring for upcoming pharmaceutical product launches.- Translate client briefs into sharp research questions, design taxonomies, Boolean queries, and dashboards.- Lead end-to-end qualitative reporting, from raw conversation data to executive-ready insight narratives with actionable recommendations.- Triangulate listening data with multiple sources (SEMrush, Adobe Analytics, CRM, surveys, sales, etc.) to deliver integrated insights.- Analyze trends, sentiment nuance, and emerging themes relevant to pharma marketing and medical affairs.- Design and implement AI-powered workflows (LLMs) for qualitative analysis, including theme extraction and summarization, managing hallucination and validation risks.- Monitor multilingual conversations, with English as the primary reporting language.- Work closely with regulatory and pharmacovigilance teams to ensure compliant monitoring and reporting.- Partner with internal teams to optimize workflows and quality standards.- Support cross-functional projects connecting social insights with SEO, paid media, and marketing strategy.Required Qualifications- Solid proven experience in digital marketing or insights, with strong focus on social listening, market research, or consumer insights.- Hands-on expertise across multiple listening platforms (Sprinklr, Brandwatch, Talkwalker, Meltwater, etc.) and proven platform-agnosticism.- Agency, consultancy, or market research background strongly preferred.- Advanced experience in Boolean query design and taxonomy building.- Strong knowledge of qualitative research methods (thematic analysis, sentiment analysis, netnography, segmentation, etc.).- Quantitative skills (share of voice, trends, correlation with KPIs);
Python or R is a plus.-Practical use of AI / LLMs for analysis and reporting, with awareness of hallucination risks and validation methods.- Experience building prompt libraries and repeatable AI workflows.- Proven stakeholder management and executive presence, with exposure to C-level stakeholders.- Fluent English;
additional languages (Chinese, German, Japanese, Spanish, French, etc.) are a plus.Pharma & Regulatory Requirements/Desired Specific Knowledge:- Knowledge of pharmacovigilance (AE/adverse event detection) and reporting obligations.- Understanding of HCP vs. patient dynamics and off-label discussions.- Familiarity with regulatory frameworks (EMA, FDA, EFPIA, ABPI).- Previous experience in pharmaceutical or healthcare social media monitoring.Desired Skills- Experience with data visualization tools (Tableau, Power BI, Looker).- Strong executive storytelling skills (PowerPoint or similar tools).- Experience in adjacent digital marketing areas (Paid Media, SEO, strategy).- Ability to work independently across global teams and multiple projects.- Active use of AI technologies with interest in innovation in social listening.What do we offer?- Permanent contract through Hays for a long-term project.- Opportunity to work with a Top global pharmaceutical company.- One office day per month in Sant Cugat del Vallès (transit included, buffet onsite).- Collaborative, international environment with cross-functional teams.