CRO Specialist / Ecommerce Digital Analyst
We are looking for a CRO Specialist / Ecommerce Digital Analyst to join a growing Ecommerce team within an international digital environment.
In this role, you will lead the digital analytics of the Ecommerce sales channel, extracting business metrics, identifying opportunities, prioritising initiatives, and turning data insights into actions that improve conversion, revenue, and average ticket value.
You will work at the intersection of Digital Analytics, Ecommerce, CRO, UX/UI, Product, and Business, taking ownership of the full data-driven optimization process: from configuring tracking and metrics in GA4 and GTM, to analysing funnel performance, proposing improvements, validating hypotheses through A/B testing, and presenting results to business stakeholders.
This is a highly transversal role within the Commercial Ecommerce team, reporting to the Head of Ecommerce and collaborating closely with Digital Product, Development, Analytics, UX/UI, Marketing, and Revenue Management teams.
If you enjoy working with Ecommerce funnels, GA4, Google Tag Manager, BigQuery, Power BI, A/B testing, heatmaps, user recordings, and business-oriented decision-making, this could be a great fit.
Define and implement a Data Ecommerce plan aligned with the overall Ecommerce strategy
Lead the digital analytics of the Ecommerce sales channel, identifying business opportunities across booking, post-booking, and conversion funnels
Define tracking and measurement requirements for frontend metrics in GA4 and backend data in Azure, working closely with the Development team
Configure data in GA4 and BigQuery for later visualization and analysis in tools such as Power BI, Excel, and Microsoft Office
Propose CRO actions with high business impact based on insights from Analytics, UX/UI, heatmaps, session recordings, and Ecommerce performance data
Detail business and technical requirements for CRO initiatives and present them to the Digital Product Owner
Propose, measure, and validate hypotheses through A/B testing
Quantify the impact of CRO actions once delivered by the Digital / Development team
Prepare and present weekly Ecommerce results to the Commercial team and monthly performance updates to Management
Define reporting templates, business arguments, and clear storytelling around Ecommerce performance
Use tools such as GA4, GTM, BigQuery, Power BI, Excel, Azure, and QuantumMetric to support data-driven decisions
Experience in CRO, Digital Analytics, Ecommerce Analytics, Product Analytics, Web Analytics, or similar roles
Strong background in Ecommerce B2C environments
Hands-on experience with Google Analytics / GA4
Experience analysing Ecommerce funnels, conversion flows, checkout / booking screens, and user behaviour
SQL knowledge for configuring, extracting, or analysing metrics in BigQuery
Experience working with BigQuery
Experience using Power BI, Excel, or similar tools for business reporting and decision-making
Ability to translate data insights into concrete business actions to improve conversion, revenue, and average ticket value
Experience proposing and measuring A/B tests, including hypothesis definition, measurement criteria, and conclusions
Experience managing or contributing to a CRO / Ecommerce backlog
Strong presentation skills, including the ability to present results to Commercial teams and Management
Fluent English and Spanish
Experience in hospitality, marketplaces, classifieds, retail ecommerce, or high-traffic transactional websites
Experience with QuantumMetric or similar tools for heatmaps, session recordings, and UX analytics
Experience working with Azure data environments
Experience collaborating closely with UX/UI teams
Experience working with Product Owners and Development teams in Agile / sprint-based environments
Experience defining Ecommerce dashboards and executive reporting templates
Experience in companies such as online marketplaces, travel platforms, pure ecommerce businesses, retail ecommerce, or digital transactional platforms
Hybrid model - 2 days of remote work per week
Flexible working hours
Why join this project?
Take ownership of Ecommerce conversion optimization in a high-impact digital business environment
Work closely with Analytics, UX/UI, Digital Product, Development, Marketing, Revenue Management, and Commercial teams
Turn data insights into real business actions that improve conversion, revenue, and customer experience
Work hands-on with GA4, GTM, BigQuery, Power BI, Azure, and QuantumMetric
Optimise booking, post-booking, and Ecommerce sales funnels in a B2C digital environment
Present Ecommerce performance insights to Commercial teams and Management
1200 per year training budget and continuous learning opportunities
Private health insurance and benefits package
Flexible working hours and hybrid model
Team buildings, global events, and strong tech communities
Information Security Notice
The employee will have access to confidential information related to Capitole and the assigned project.