Pb BettingJobs /b are seeking an experienced b General Manager /b to lead operations for the b Spanish market /b on behalf of a leading global betting and gaming group, based in their Ceuta office. The role will take full ownership of PL and commercial performance across multiple verticals, including Poker, Sportsbook and Casino, overseeing a business generating in excess of €100m annually. /p pb Responsibilities: /b /p pb Strategic Commercial Leadership /b /pulli Full PL ownership for the Spanish market, setting clear strategic and commercial objectives. /lili Define and implement the country plan across key areas including Marketing, Promotions, Product, Customer Operations, and Compliance. /lili Ensure efficient allocation of resources to achieve both long-term goals and short-term performance targets. /lili Maintain an in-depth understanding of the local market, competition, and consumer behaviour. /lili Drive collaboration across functions including Product, Marketing, Acquisition, CVM, and Customer Care. /li /ul pb Financial Performance Management /b /p ulli Set, monitor, and deliver against revenue and profitability KPIs. /lili Identify new revenue opportunities and optimise existing business lines. /lili Lead budgeting, forecasting, and ongoing financial performance reviews. /lili Strengthen acquisition, retention, and customer value strategies to maximise lifetime value. /li /ul pb Commercial Customer Strategy /b /p ulli Build and execute a commercial plan across all verticals aligned to strategic objectives. /lili Use customer insights and analytics to inform decision-making and drive growth. /lili Oversee content localisation, UX, and product development to ensure market relevance and customer engagement. /lili Direct promotional and customer contact strategies, ensuring efficient execution and measurable results. /li /ul pb Leadership People Development /b /p ulli Lead a cross-functional local team spanning multiple business areas. /lili Foster a culture of collaboration, accountability, and innovation. /lili Develop and mentor senior talent, supporting career progression and succession planning. /li /ul pb Regulatory Stakeholder Management /b /p ulli Ensure full compliance with local regulatory and licensing requirements. /lili Build and maintain strong relationships with regulators, affiliates, and other key stakeholders. /lili Champion responsible gaming and player protection initiatives within the market. /li /ul pb Market Development /b /p ulli Identify and pursue new opportunities for growth and market expansion. /lili Strengthen brand positioning and customer engagement across all channels. /li /ul pb Requirements: /b /p ulli Proven experience as a Country Director, General Manager or equivalent senior leadership role within the iGaming industry. /lili Strong understanding of Poker, Sportsbook, and Casino particularly within the Spanish market. /lili Demonstrated track record of delivering commercial success and PL responsibility. /lili Excellent analytical and strategic planning skills, with a data-driven approach to decision-making. /lili Strong leadership and stakeholder management capabilities. /lili Outstanding communication and negotiation skills in English and Spanish. /lili Flexibility to travel regionally as required. /li /ul