You'll own the most important question at Whiskey Library: Why do some customers become lifelong subscribers and others disappear after month one?
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We're a craft bourbon subscription brand with 2,000+ subscribers, a curated mystery box product line, and a Shopify + Recharge-powered platform that's ready for its next evolution. We're building a web application layer on top of our existing subscription platform — one that enhances the entire user journey and serves as a high-performing funnel for paid advertising traffic.
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This is not a \"make it pretty\" role. You'll sit alongside the founders, shape what products we build, and directly influence how we scale from 2,000 to 40,000 subscribers. Your design decisions will show up in revenue, retention, and customer lifetime value — not just in a portfolio.
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What you'll actually do
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Design the web application layer. We're building new tools on top of Shopify and Recharge — a subscriber dashboard, taste profile personalization, subscription management flows, and conversion-optimized landing experiences. You'll lead the design of these from zero: information architecture, wireframes, prototypes, and production-ready designs with clear developer handoff.
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Design for conversion, not just aesthetics.
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Every page you design has a job: move a visitor toward subscription, reduce friction in checkout, keep a subscriber engaged past month three. You'll translate product and marketing goals into user flows and interfaces that drive measurable results. We run ads — your designs need to convert cold traffic, not just delight existing customers.
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Find the bottleneck, then design the fix. You'll look at the full customer journey — from ad click to landing page, through product discovery and checkout, to subscription management and retention — and identify where we're losing the most value. Then you'll design, ship, and measure the solution. Then move to the next constraint.
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Make the complex feel effortless. Our customers are bourbon enthusiasts, not power users. Every screen you design should feel like it respects their time. The best subscription experiences are the ones customers barely notice because everything just works.
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Collaborate closely with developers. You'll work directly with our engineering team to ensure designs are technically feasible, clearly specified, and ready to implement. This means clean Figma files, component-level specifications, and an understanding of what's easy versus expensive to build on Shopify.
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Required skills
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- Strong UI/UX design experience, particularly for web applications, SaaS-style products, or e-commerce platforms
- Experience designing conversion-oriented interfaces — landing pages, advertising funnels, subscription flows, checkout optimization
- Proficiency in Figma for wireframing, prototyping, and high-fidelity design
- Ability to create designs with clear developer handoff and technical specifications
- Solid understanding of user behavior, usability principles, and interaction design
- Experience collaborating closely with engineering teams in product development environments
- Strong communication skills and the ability to explain design decisions with user experience rationale — not just personal preference
- Comfort using data to inform design decisions (analytics, session recordings, heatmaps, A/B test results)
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Bonus (nice to have)
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- Experience working with Shopify and/or Recharge subscription platforms
- Background in conversion rate optimization (CRO) or performance-driven design
- Experience with copywriting or conversion-focused messaging
- Prior experience designing subscription-based products or e-commerce platforms
- Familiarity with advertising funnels and performance marketing environments
- Basic HTML/CSS/Liquid — enough to implement quick wins without waiting for a developer