About MAKE At MAKE, we believe creators deserve a banking solution that gets them. We're building the world's first financial platform tailored to content creators — making it easier to earn, spend, and save money across borders.
MAKE was founded with a specific purpose in mind to address the underserved needs of the Creator Economy often overlooked by traditional banking while bringing forward technology, banking, and global solutions for our Creator Economy Clients.
We are looking for a Senior Marketing Manager to own go-to-market strategy and day-to-day execution across our marketing function. Reporting directly to the Head of Go-To-Market, this role will be accountable for launching new features, driving B2B marketing through agencies, leading platform partnership launches, and building lifecycle marketing programs that support the full customer journey.
This is a hands-on, generalist position in a fast-paced startup, where you'll collaborate closely with the rest of marketing, product, and our partners to drive growth for the business. If you thrive in ambiguous environments, have a track record of scaling B2B fintech brands, and are excited about supporting creators in a niche market, this is your opportunity to make an immediate impact.
Go-to-Market Leadership & Execution: Own end-to-end GTM planning and execution for new features, product launches, and market expansion. Launch & Campaign Management: Lead cross-functional launch processes, including timelines, asset creation, and performance tracking (in partnership with Growth team).
Lifecycle Marketing: Own marketing across the whole funnel, from awareness and activation through to adoption and retention. Build and optimize programs using email, in-product messaging, content, and partnerships to support long-term customer value.
Lead marketing support for platform partnerships, including joint announcements, co-branded launches, and ongoing activation. Sales & Partner Enablement: Create and maintain battle cards, pitch decks, case studies, one-pagers, and training materials to equip agencies, affiliates, and internal teams.
Brand Stewardship: Maintain and evolve our brand identity, including visual design, messaging, and positioning tailored to content creators and agencies.
Partner with relevant internal and external stakeholders to oversee growth tactics, including affiliates, social, PR, and paid marketing
Experience: 7+ years in marketing roles, with at least 3 years in a senior capacity. Preference for B2B fintech experience, ideally in payments, banking, or creator economy platforms
Hands-on expertise in content marketing, social media, community management, affiliate programs, PR, and brand design.
Excellent project management, communication, and analytical skills (leveraging insights from the growth team).
io, Notion, Google Analytics, social platforms (e.g., Relocation opportunity to the Canary Islands (Tenerife) with a comprehensive relocation package, including admin and visa support for candidates moving from abroad.
Collaborative, fast-paced startup culture - work directly with founders and senior leadership.