MARLEX GREAT PEOPLE is seeking a skilled Brand Manager to oversee media and communications strategies for a prominent company in the advertising and communication sector.
Mission :
Develop and execute communication plans aligned with account objectives and strategies:
* Ensure effective implementation of client communication plans.
* Enhance advertising and promotional activities across multimedia channels including digital (display, internet), print (newspapers, magazines), broadcast (radio, TV, film), and outdoor media (billboards).
* Gather and analyze data on consumer behavior, outreach effectiveness, audience trends, and campaign impact.
Main Responsibilities :Client Relations
* Deliver high-quality service by understanding client needs and aligning strategies to meet business goals.
* Develop comprehensive knowledge of clients' industries and businesses.
* Build strong relationships with media suppliers and understand market offerings.
* Identify target audiences and analyze campaign results to optimize performance.
* Create media plans using internal tools (e.g., Demilpa, AMI Digital) and manage data from tagging to reporting.
* Prepare competitive analysis reports with actionable insights.
Media Knowledge
* Identify components for media planning and execute plans effectively.
* Forecast digital media objectives accurately.
* Evaluate plans for rate, discount, and fee accuracy.
* Develop offline (TV) and digital media plans with clear rationales linked to objectives.
* Generate detailed competitive reports with analytical depth.
Trading & Buying
* Understand media buying principles, including rate negotiations and relationship management with investment teams.
* Ensure timely execution of campaigns.
Experience & Qualifications :
* 3-5 years in a similar role.
* Fluent in English.
* Strong client orientation and media expertise.
* Knowledge of media buying processes.
* Degree in marketing, advertising, or related field.
* Excellent communication skills in an international setting.
* Proficiency with planning and buying tools (e.g., Demilpa, AMI Digital), and research sources like Kantar, Infoadex, Comscore, etc.
Tools :
* MS Office Suite: Word, Excel, PowerPoint.
* Digital platforms and analytics tools like Google Analytics, Sizmek, DCM.
What We Offer :
* Temporary contract.
* Flexible working hours, Monday to Thursday from 8:30/9:30 to 17:30/18:30 with lunch break; Fridays from 8:30/9:30 to 14:00/15:00.
* Intensive period from June 24 to September 11 with adjusted hours.
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