Marketing Mix Modelling Senior Consultant - MEFF consulting ( Media Analytics) - Possibility of fully remoteFull-time
About this JobThe primary role of theMedia analyticsconsultantis to haveultimateresponsibility for the development and implementation of analytics solutions for NIQ client organizations. This includes coordinating resources, managing stakeholders, delivering insights,recommendationsand tools related to media effectiveness to our clients.
You will work together with some of the largest FMCG & Tech Durable companies, helping them to make the right choices for their Media investment strategy.Your insights will influence decisions for some of today's leading global brands thatcoverssocial,digitaland traditional media activities both at a tactical and strategic level.
He/she willbe responsible formanaging and coordinating all aspects of our client engagements, whichincludessynchronization of required internal resources, conducting analysis of results, simulating client plans, creating deliverable materials, and supporting presentation/training/tool deliveries. This position isoff-siteand some travel isrequired.
Responsibilities
Solutioning,Designing, executing,presentingand implementing analytic insightsrelated to media analytics(MMM and lift solutions)and tools to meet clients' research objectives
Ensurepro-activeinsights and action-oriented solutions are delivered to our clients by being an expert in your practice area(s) and data/insight storytelling, with an ability to explain methodologies behind all key analytical solutions to the client
Work as a part of an international project team that helps FMCG & Tech Durable clients measure, model,optimizeand consult on their Media activities
Manage team resources, timelines and priorities both internally and externally, sometimes consisting of moving targets and conflicting deadlines
Coordinate project execution between teams ofexperts,this will involve liaison with clients, publishers, media agencies and remote NIQ teams.
Creatively find ways to enhance the capabilities of our Advanced Analytics team throughideation,process improvements, best practices, skills development/coaching or cross-functional initiatives
Drive client value, successful implementation and ongoing usage/integration of analytic solutionsfocusing onactivation basedoutcomes.
Partner with the sales organization to grow the media effectiveness analytics business
Coordinate project execution between teams ofexperts,this will involve liaison with clients, publishers, media agencies and remote NIQ teams.
Qualifications
Expertisein Manufacturer Marketing and Media functions as well as media agencies
Experience andexpertisewith media effectiveness analytics, including marketingmix, attributionmodeletc.
Strong logic, deductive reasoning, problem solving and critical thinking skills
Skilled & polished communicator, including group presentations and storytelling
Robust project management skills
Demonstrated mastery in data analysis & application to client business issues, including designing custom solutions to address client businessobjectivesand deliver client value from the engagement
Demonstrated strength inmaintainingpositive client relationships in complex situations & resolving client issues with the ability tointerface withclient executives (VPs,Directorsetc.)
Strong people management and team leadership skills to promotea strong teamculture, positive workenvironmentand associate skills development
Able to work collaboratively with internal & external teams
Strong senseof urgency and accountability to drive client outcomes
CPG industry knowledge,experienceand acumen
Consistently drives best practices, process improvements and thought leadership to advance the business
Background and Technical Skills
MBA or advanced/analytics degree preferred
6 to 10plusyears of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, Media
Strong analytic background and knowledge of statistical or data science methodologies and applications
Strong Marketing/Research background
What we offer
A dynamic work environment with opportunities to engage with local and global companies.
Flexible working hours and hybrid work options.
Comprehensive onboarding and internal training programs.
Access to learning platforms.
Staff and team events
#LI-hybrid-LN
Additional Information
Flexible working environment
Volunteer time off
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ's principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ's AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.
About NIQNIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and InclusionAt NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
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