Join to apply for the Senior Integrated Marketing Manager role at Sui Foundation.
The Sui Foundation exists to support the development, growth, and adoption of the Sui network. Sui is the first permissionless Layer 1 blockchain designed from the ground up to enable creators and developers to build unique Web3 experiences, from gaming to finance.
Our goal is to onboard the next billion users to Web3 by supporting the advancement and global adoption of the Sui blockchain.
We’re seeking a highly strategic, organized, and results-focused Senior Integrated Marketing Manager to join our global marketing team. This role is ideal for a proactive self-starter who thrives in fast-paced environments and excels at orchestrating multi-channel campaigns—including organic social, content, paid acquisition, and earned media—to drive product and developer adoption, as well as community engagement. You will partner closely with Product, DevRel, Partnerships, Events, Design, external agencies, and other cross-functional teams to lead launches and campaigns that achieve marketing and business objectives.
Your responsibilities include:
* Leading the development and execution of integrated marketing and go-to-market plans for major launches and campaigns, including defining target segments, messaging, channel mix, timelines, and success metrics.
* Creating detailed project trackers for each campaign or launch, monitoring milestones, managing dependencies, and ensuring on-time delivery across cross-functional teams (product, design, content, DevRel).
* Ensuring consistent objectives and messaging across marketing channels, including owned (website, email, blog), earned (PR, influencer outreach), paid (digital ads, sponsorships), and shared (social media, partnerships).
* Maintaining the weekly content and launch calendar for press releases, partner and product announcements, campaign and event launches, ongoing promotions, and evergreen content.
* Partnering with the content marketing team to ideate on content types and formats, and overseeing the production of brand and campaign assets (blogs, whitepapers, videos, graphics, email sequences), ensuring brand consistency and messaging across all channels.
* Owning strategy and execution for Sui’s organic social channels (Twitter, LinkedIn, YouTube, Discord), including content calendar creation, post scheduling, and community engagement. Monitoring social analytics, iterating on post frequency and format, and optimizing social strategy to meet goals.
* Supporting the planning and management of marketing events, including all promotional and amplification efforts.
* Collaborating with cross-functional teams to understand their goals, align marketing efforts with their needs, and provide necessary resources and support.
Qualifications include:
* 7+ years of experience in integrated marketing or similar, with demonstrated ownership of large, multi-channel product and campaign launches.
* Proven success managing organic social channels to grow followership and engagement.
* Exceptional project management skills, with a track record of coordinating complex launches involving many stakeholders and teams.
* Strong written and verbal communication skills, capable of translating concepts into concise messaging that follows brand guidelines and narratives. Deep understanding of owned, earned, paid, and shared marketing channels, and how to leverage each across awareness, consideration, and conversion stages.
* Data-driven mindset: experience setting objectives and KPIs, analyzing performance, and iterating based on insights.
* Ability to collaborate effectively with cross-functional teams to co-create content and align on strategies and execution.
* Self-starter who thrives in a fast-paced, remote environment and can influence stakeholders without direct authority.
Bonus: Familiarity with blockchain fundamentals and developer/builder audiences.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
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