We are seeking a highly data-driven Performance Marketing Manager to lead paid digital acquisition for student recruitment, with a specific focus on generating qualified admission leads for Schiller University and ICN across international markets.
This role is not brand marketing, it is revenue-linked performance marketing. The candidate will own the full-funnel paid media strategy across Meta, Google, and other performance platforms, with clear accountability for Cost per Lead (CPL), Cost per Application (CPA), Return on Ad Spend (ROAS), and Return on Enrolment (ROE).
The ideal candidate understands the education decision cycle, multi-touch attribution, long conversion windows, and the optimization required to convert high-intent prospects into enrolled students.
Paid Acquisition Strategy – Student Recruitment
Develop and execute performance marketing strategies specifically designed to generate qualified admission leads.
Align media strategy to intake cycles, program categories (Undergraduate, MBA, Masters), and geography.
Performance Max (lead optimization)
YouTube (mid-funnel nurture)
Branded vs non-branded
Meta (Facebook & Instagram)
Conversion campaigns optimized for qualified leads
Lookalike modeling from enrolled student database
Video viewers
CRM uploads
Creative A/B testing across static, video, carousel and reels
LinkedIn (for MBA and Executive programs)
TikTok (Gen Z undergraduate targeting where relevant)
Budget Ownership & ROI Accountability
Own and manage monthly performance budgets.
Cost per Qualified Lead
Improve lead quality through continuous audience refinement.
Allocate budgets dynamically based on intake timelines and program performance.
Integrate CRM data to optimize campaigns toward actual enrolments, not just leads.
Work with marketing and web teams to:
Implement CRO testing (A/B testing headlines, CTAs, form length).
Language preference (French-speaking markets)
Enrolled students
Qualified applicants
High-LTV student profiles
Deliver weekly and monthly performance dashboards.
Recommend budget reallocation based on intake cycles.
Education marketing funnels
International student recruitment
Compliance in advertising academic programs
Undergraduate vs Masters vs MBA audience
Minimum 4–6 years experience in performance marketing.
Managing six-figure monthly media budgets.
Google Ads (Search, PMAX, Display, YouTube)
Deep analytical capability with comfort in performance dashboards.
Experience with CRM integration (ZOHO, Salesforce, HubSpot or similar).
Not a brand marketing role.
Not a content-only role.
Not social media management.