PstrongRole summary /strong /ppOwn end-to-end growth through acquisition and revenue impact. Responsible for demand generation, experimentation, and scalable marketing systems across paid, organic, lifecycle, and partnerships. Accountable for growth targets with full ownership of strategy, execution, and optimization. /ppbr/ppstrongCore responsibilities /strong /pulliDefine and execute the growth strategy aligned with ARR, CAC, LTV, and ROAS targets. /liliOwn acquisition channels: Paid Media (Meta, Google, TikTok), SEO, Content, Influencers, Partnerships. /liliDesign and run experimentation frameworks (hypotheses, A/B tests, lift measurement, scaling rules). /liliBuild and optimize funnels: awareness → conversion → revenue. /liliOwn creative strategy with agencies and internal teams (briefs, variants, testing cadence). /liliCollaborate with Product and Data to improve conversion rates and attribution accuracy. /liliOwn lifecycle marketing (email, push, WhatsApp, in-app) with revenue impact. /liliReport weekly on performance, learnings, and next bets; manage budgets and forecasts. /li /ulpbr/ppstrongSuccess metrics /strong /pulliNew ARR / MRR growth. /liliCAC and LTV/CAC improvement. /liliChannel-level ROAS and scalability. /liliFunnel conversion rates. /liliExperiment velocity and win rate. /li /ulpbr/ppstrongRequired profile /strong /pulli4+ years in Growth Marketing or Performance Marketing roles. /liliStrong analytical skills; fluency with dashboards, attribution, and cohort analysis. /liliProven experience scaling paid channels profitably. /liliExperience working with product, data, and creative teams. /liliHigh ownership mindset; execution-driven. /li /ulpbr/ppstrongNice to have /strong /pulliExperience in SaaS or AI-driven products. /liliFamiliarity with experimentation platforms and CDPs. /liliExperience managing agencies and freelancers. /li /ulpbr/ppstrongWhat success looks like in 90 days /strong /pulliClear growth roadmap with prioritized channels and experiments. /liliStable acquisition engine with measurable ROI. /liliBaseline metrics established and improving. /li /ulpbr/p