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**About Teamwork**: Teamwork's mission is to make teams who deliver client work become efficient, organized, profitable, and happy! Our platform has revolutionized how companies manage their daily workflows for improved automation, productivity, and profitability. It acts as the ‘one-stop-shop’ practice management solution enabling our customers to track, manage, and invoice their projects. Our relentless customer-focus has been rewarded with thousands of amazing customers across the globe and millions of users who sign in every day. We pride ourselves on creating market-leading software, working with outstanding people, and going above and beyond for our customers. Trusted by more than 20,000 teams across 170 countries, Teamwork is in acceleration mode as we aim to become the undisputed Project Management platform for teams who deliver client work. We believe in hiring great people and ensuring everyone has the best possible work experience every day. We strive to be open, transparent, humble, and customer-focused. We thrive on curiosity, results, and teamwork, working relentlessly to deliver excellence. We are a company of action, full of triers and doers: we try things, make mistakes, and learn from them. Our personality is unmistakable: we work hard, celebrate wins and each other's successes, and support each other through life's challenges. We embrace a straightforward approach to getting things done. We are fanatical about our customers: when talent meets passion, success happens.
The opportunity
This role reports to the Lifecycle Marketing Manager and is part of the Growth & Acquisition team, which aims to drive growth through developing predictable, repeatable programs that attract new customers and test new strategies, channels, and campaigns. You will collaborate closely with content, web, demand generation, brand, and product marketing teams, as well as sales, to ensure our lifecycle strategy is effective and aligned with shared objectives.
The hiring manager seeks an experienced marketer with demand nurture expertise who is eager to learn, collaborate, and take ownership of lifecycle marketing programs from ideation to execution to support our business growth objectives.
Primary responsibilities
* Own the end-to-end implementation of SMB and Enterprise nurture programs aimed at increasing awareness, top-of-funnel conversion, and lead velocity, focusing on converting leads to trials and MQLs.
* Develop and execute multiple strategies to drive conversion through automated and scheduled campaigns, initially focusing on accelerating conversion of new leads from demand generation efforts.
* Use data to identify high-intent segments, ensuring targeted messaging at the right time, channel, and audience.
* Interpret and analyze data including user behavior and activity data to create segmented approaches for engagement across multiple audiences and personas.
* Collaborate with campaign managers to develop nurture flows, ensure timely deployment, continuous improvement, and sharing of best practices.
* Partner with sales to align nurture programs with growth objectives in both product-led and sales-assisted funnels.
* Work with Customer Success to understand customer needs and identify opportunities to improve churn and retention.
* Support sales in developing the post-purchase customer journey, focusing on programs that drive retention and revenue expansion, including seat upgrades and cross-sell opportunities.
* Own campaign performance: develop and maintain reporting methodologies, dashboards, and KPIs, with support from Data Analytics.
* Ensure all nurture programs are insight-driven, audience-led, aligned with ICP, and supportive of growth goals.
* Create a testing framework and implement A/B tests across channels for continuous optimization.
* Document lead nurturing processes, procedures, and system integrations in partnership with Marketing Operations.
What good looks like
* Previous experience in a B2B SaaS company.
* Basic understanding of SaaS unit economics (ARR, MRR, CAC).
* 4+ years of relevant experience in account-based marketing, demand generation, and/or lifecycle marketing.
* Highly data-driven with experience in segmenting customer data effectively.
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