Senior Product Marketing Manager, Iberia – ActiveLocation: Hybrid, 3 days per week from our Barcelona or Madrid office. What I'll Be DoingIn this role, you'll lead product marketing activity across Iberia, from launch and adoption to long-term engagement. You will: Own and lead all aspects of product activation, including market launches, customer engagement, and adoption. Develop and champion localized messaging frameworks and value propositions tailored to accountant personas. Define and optimize the end-to-end customer journey, driving product-led growth and retention. Collaborate cross-functionally with GTM, Sales, Partner, and Product teams to deliver impactful campaigns and enablement. Conduct competitive analysis and shape response strategies for key players such as Holded, Wolters Kluwer, Cegid, and others. Lead market research and customer discovery in Spanish and Portuguese to surface insights and inform strategy. Shape commercial models, pricing, and packaging to ensure local relevance and differentiation. Contribute to vertical strategies for segments such as embedded services and digital transformation. Represent the voice of the Spanish and Portuguese accountant, influencing general strategy and product roadmaps. Build visibility and trust within the local accountant community, acting as a recognized advocate for Sage. What We're Looking ForWe're seeking a strategic, hands-on marketing leader who thrives in dynamic, cross-functional environments. You'll be fluent in Spanish or Portuguese (plus English) and bring a deep understanding of the accounting profession in Iberia. You'll have proven senior experience in Product Marketing, Go-to-Market, or Commercial Strategy within B2B SaaS, fintech, or accounting software. You're commercially minded, data-driven, and able to connect insight to action — designing pricing models, propositions, and campaigns that deliver measurable results. You'll be a confident communicator and storyteller, capab