Overview Join to apply for the Customer Data & AI Strategy Manager role at Santander .
Santander (www.santander.com) is evolving from a global, high-impact brand into a technology-driven organization, and our people are at the heart of this journey. Together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what's possible. This is a chance for driven professionals to grow, learn, and make a real difference. Our mission is to help more people and businesses prosper. The Wealth Management & Insurance division covers Insurance, Asset Management and Private Banking, with presence in 10 countries.
The Wealth Management & Insurance division is looking for a Customer Data & AI Strategy Manager based in Madrid. Your mission will be to lead the Customer 360 roadmap, developing a reliable data ecosystem that empowers teams with actionable insights. You will bridge business stakeholders and technology teams, aligning lifetime customer value strategies with data and technology capabilities, and lead global and local squads to ensure Customer 360 delivery.
We're shaping the way we work through innovation, technology, collaboration and exploration of new ideas.
Responsibilities
Customer 360 Vision & Strategy: design the global data ecosystem model aligned with global/local stakeholders and use case needs across all customer touchpoints
Deploy a customer data lake across geographies, providing an integrated view merging bank, insurance and external sources
Promote a customer-centric, data-driven culture, fostering cross-country collaboration to maximize data value and drive business decisions
Data Management & Governance: oversee customer data integration into centralized platforms; ensure data quality, accessibility, accuracy, security, and regulatory compliance (GDPR, insurance regulations)
Define standards for customer identifiers, master data management and data lineage across geographies
Act as link between business leaders and technology teams; translate business needs into data/infrastructure requirements
Partner with global/local stakeholders to ensure adoption and impact; report progress to senior leadership
AI Adoption: define AI roadmap, identify high-impact use cases, design pilots, evaluate results, and scale value-generating solutions
Integrate AI into platforms (CRM, Customer 360, data lake) and coordinate with IT/data teams
Dashboard & Insights Delivery: lead development of a Customer 360 dashboard with KPI such as CLV, retention, cross-sell, upsell and NPS
What You'll Bring Our people are our greatest strength. We seek individuals who contribute unique perspectives and grow within the organization. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Professional Experience
10+ years in data strategy, designing and implementing data ecosystems, ideally in insurance, banking or financial services (Required)
Proven project delivery and technology team management to lead global/local squads in an agile environment (Required)
Experience with customer data ecosystems (CRM, data warehouses, customer journey platforms), BI/visualization tools and AI applications (chatbots, NLP, knowledge assistants) (Required)
Experience at the intersection of business and technology; strong regulatory knowledge (GDPR, IDD, Solvency II) (Required)
Insurance product knowledge and relevant lifecycle KPIs (Preferred)
Excellent communication and influencing skills (Required)
Collaborative leadership across countries and functions (Required); change leadership to promote adoption (Required)
Experience managing multiple cross-functional projects in fast-paced environments (Required)
Education
Bachelor's degree in Business Administration, Engineering, Computer Science, Data Science, or related field (Required)
Master's degree or certifications in Data Management, Cloud Architecture or AI (Preferred)
Languages
Very high proficiency in English and Spanish (Required)
Portuguese (Preferred)
WE VALUE YOUR IMPACT Your contribution matters and is recognized. You can expect a fair, competitive reward package that reflects the impact you create and the value you deliver. Rewards go beyond numbers.
Global opportunities and broad career paths
Hybrid working model with flexible hours
Access to Santander Open Academy and other learning resources
Competitive rewards and performance-based bonuses
Financial advantages, life insurance, and preferential banking terms
BeHealthy wellness program and family-friendly support
Legal, emotional, and administrative support through Santander Contigo
Other benefits such as gym memberships, meal subsidies, parking, shuttle service in Madrid, and exclusive discounts
We're here to keep you motivated, help you reach your goals, and celebrate progress every step of the way.
LOCAL COMPLIANCE Santander is committed to equal opportunities regardless of age, gender, disability, civil status, race, religion or sexual orientation. We provide an inclusive and accessible application process for all candidates.
What To Do Next If this sounds like a role you are interested in, please apply.
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