Marketing Manager (Hands-on | Agency Management | Performance & AI-Driven) - Barcelona | On-Site | Full-TimeDaoPay is at the forefront of the global payments industry — and we’re scaling fast. To fuel this growth, we are looking for a hands-on, results-oriented Marketing Manager to drive our brand visibility and lead generation through scalable, data-driven marketing strategies.You will not be expected to execute everything yourself, but you will be responsible for developing clear concepts, managing and steering external partners and agencies, and ensuring cost-efficient, high-impact marketing execution across multiple workstreams.In addition, we expect you to actively shape how Artificial Intelligence (AI) and new marketing technologies are integrated into our future marketing stack, keeping DaoPay competitive in an evolving landscape.Your Responsibilities :
Develop and lead end-to-end marketing strategies (online & offline) and ensure seamless executionLead Generation & Performance :
Build targeted lead generation and performance marketing campaigns in collaboration with Sales (including Paid Media, SEA, SEO)Agency Management :
Manage, brief, and coordinate external agencies and freelancers, focusing on efficiency, quality, and cost controlContent & Brand Leadership :
Define and implement a content strategy and position DaoPay as a thought leader through high-quality content (website, blog, social media)AI & Marketing Innovation :
Continuously evaluate and integrate AI-driven tools and marketing automation to future-proof our marketing capabilities and improve operational efficiencySales Enablement :
Create impactful sales and marketing materials in line with compliance and industry standards, including presentations for management and audit documentationWhat You Bring :
3-5 years of B2B marketing experience, ideally in tech or paymentsProven experience in managing and optimizing agency and partner performanceStrong understanding of emerging technologies in marketing, including AI, automation, and data-driven approachesExcellent budget management and ROI-driven mindsetProficiency in tools :
Google Analytics, SEMrush / Ahrefs, HubSpot / Salesforce, WordPress, Canva / Adobe SuiteExceptional project management and multi-tasking capabilitiesHands-on, proactive approach with strong strategic thinkingEnglish fluency is a must;
German & / or Spanish is a plusWhy Join DaoPay?International environment with strong growth ambitionsModern office locations in BarcelonaOpportunity to lead the adoption of AI and new marketing technologiesDirect influence on marketing strategy and company successCollaborative and supportive team cultureJ-18808-Ljbffr
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