Scope of the RoleMarket Strategy & Commercial Impact- Design and lead a pan-European marketing roadmap aligned with business growth priorities.- Shape market positioning and narrative in collaboration with senior leadership, ensuring relevance for hospitality decision-makers.- Convert corporate objectives into clear marketing initiatives, targets, and performance metrics.Revenue Enablement & Product Positioning- Build and optimize lead generation programs across digital channels, targeted accounts, partnerships, events, and content.- Work closely with revenue and customer teams to improve funnel performance and customer acquisition efficiency.- Develop product narratives and messaging frameworks that clearly articulate customer value and business outcomes.Brand Development & Visibility- Establish a coherent and differentiated brand presence across European markets.- Drive external visibility through media relations, thought leadership, and executive communications.- Ensure consistent tone, messaging, and storytelling throughout the customer lifecycle.Team & Operating Model- Lead and support a multidisciplinary marketing team, clarifying responsibilities and priorities.- Introduce scalable processes, reporting standards, and automation to support sustainable growth.- Promote a results-oriented, collaborative culture focused on experimentation and continuous improvement.Success Metrics- Contribution of marketing to overall pipeline and revenue generation.- Improvement in conversion rates from lead to customer over time.- Optimization of customer acquisition costs through smarter channel mix and execution.- Increased brand recognition and visibility within target markets.- Higher engagement, adoption, and retention driven by lifecycle marketing initiatives.- Operational efficiency of the marketing function, including speed of execution and ROI measurement.Key Focus Areas & Complexities- Scaling demand generation across multiple regions while maintaining relevance and quality.- Creating a unified brand experience in culturally diverse markets.- Balancing leadership responsibilities with day-to-day operational involvement.- Aligning marketing closely with sales, product, and customer-facing teams.- Establishing reliable performance measurement in a growing and evolving tech environment.- Standing out in competitive SaaS and hospitality landscapes through clear differentiation and customer-centric messaging.ProfileRequired Experience- Extensive experience (10+ years) in senior marketing roles within SaaS companies.- Demonstrated ability to support growth in fast-scaling or transformation contexts.- Strong command of demand generation, positioning, and go-to-market execution.- Proven leadership skills with the ability to influence at executive level.- Experience operating across multiple European markets.- Strong analytical mindset with hands-on use of CRM and marketing automation platforms (including HubSpot and Microsoft Dynamics).- Professional fluency in English;
additional European languages are advantageous.